Director of Marketing, Xsolla Advertising & Rewards

Responsibilities

Strategic Leadership & Portfolio GTM

- Co-develop and operationalize an integrated go-to-market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, and Xsolla ID+ and Backpack.

- Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM outcomes for each product and initiative.

- Act as the connective tissue between strategy and execution, ensuring high-quality delivery across every workstream.

- Provide thought leadership on narrative development, competitive positioning, and content strategy as the portfolio and brand initiative scale.

- Contribute to future marketing team design as the division builds out brand and agency sales.

Brand & Agency Sales Growth

- Build the new narrative, messaging, and marketing plan required to support Xsolla Ads’ expansion into brand and agency sales.

- Partner with the Currency team on the company’s strategic brand initiative, helping define and roll out Xsolla’s new positioning.

- Build the messaging foundation and sales enablement that the emerging brand sales team will carry to market.

- Translate the new brand positioning into a consistent story across products, sales, and external communications.

Messaging & Cross-Product Narrative

- Own the cross-product narrative that ties the portfolio into one coherent story across Choice, ID+ and Backpack, Rewards, and Ads.

- Build core messaging frameworks, value propositions, and proof points for each audience, keeping them consistent across web, sales, PR, and events.

- Make complex and emerging concepts, including Web3, on-chain attribution, and zero-party data, legible and compelling to non-technical buyers.

Sales Enablement & Content

- Translate positioning into the assets the field needs: decks, one-pagers, case studies, demand stories, web and landing-page copy, and event narratives.

- Equip BD and sales teams, including the advertiser outreach team and the new brand sales team, with the assets, talk tracks, and competitive positioning they need to win.

- Develop audience- and persona-specific demand stories for both gaming and non-gaming ICPs, with alignment and feedback from BD.

Operational Excellence & Cross-Functional Leadership

- Own the marketing operating model across the portfolio, including campaign intake, prioritization, GTM documentation, and approvals.

- Maintain GTM calendars and a coordinated launch and event drumbeat across the year, and surface trends, risks, and optimization opportunities to the VP of Marketing.

- Partner across product, growth, design, BD, legal, finance, and central marketing to keep launches on-brand and on time.

- Coordinate with the central Xsolla marketing team to ensure division campaigns stay consistent with brand standards and broader GTM strategy.

Qualifications & Skills

Required

- 7-8 years of experience in marketing or GTM, with a proven track record of owning product launches and positioning end to end.

- Mastery of positioning, messaging, and narrative, able to turn complex, multi-product technology into a clear story for multiple audiences.

- Experience launching products across both B2B and B2C, and to multiple ICPs (developers, marketers, brand advertisers).

- Strong cross-functional leadership in a matrixed organization; comfortable being the bridge between product, sales, and marketing.

- Excellent written communication skills, with the ability to adapt voice across executive narratives, sales enablement, and customer-facing copy.

- Comfort with emerging and technical categories, Web3 and on-chain, identity and zero-party data, ad tech, and loyalty, and the ability to make them legible to non-technical buyers.

- Highly organized and self-directed, able to manage multiple concurrent launches without things falling through the cracks.

- Collaborative team player comfortable interfacing with product, creative, growth, BD, and sales stakeholders.

Preferred

- Experience in gaming or games-adjacent industries.

- Background in ad tech, programmatic, or loyalty and rewards.

- Web3, crypto, or identity and privacy marketing experience.

- Experience standing up sales enablement for a new or newly formed sales team.

- Background in B2B SaaS GTM strategy.