The Challenge
Vizzia has cracked product-market fit with 250+ local authorities on Waste management. You're building the marketing machine to scale that traction, establish credibility in Public Safety, and shift from 99% outbound dependency to a predictable, scalable inbound engine.
Your Mission
Map competitive positioning and launch Safety narrative with 3-5 key proof points (case studies, testimonials) that arm sales in discovery calls
Audit and restructure sales enablement assets — battle cards, pitch decks, objection handlers — specifically designed for close velocity
Hire core product marketing and performance marketing leads (2-3 FTEs); establish team rhythm and KPI framework
Launch first inbound channel (content + SEO or account-based ABM) targeting 5-10 high-intent accounts to validate demand gen motion
Build inbound pipeline to 20-30% of total acquisition mix (currently 1%), with repeatable, automated outbound workflows in place
Achieve 15%+ month-over-month growth in qualified pipeline attributed to marketing; establish baseline CAC and LTV metrics
Launch international GTM playbook for new market expansion (1-2 regions); define positioning, messaging, and asset requirements
Scale brand credibility — 2-3 thought leadership placements, refreshed brand narrative, and visual identity aligned with commercial ambitions
KPIs You'll Own
Pipeline Generated by Channel
Track qualified pipeline attributed to product marketing, performance marketing, and brand/comms separately to understand discipline ROI.
Inbound Mix %
Move from 1% inbound to target 25-30% within 6 months; measure predictability and repeatability of demand generation.
Sales Enablement Velocity
Measure deal cycle time and close rate for deals where assets were used vs. baseline; track sales team satisfaction with materials.
CAC & LTV by Acquisition Channel
Establish cost per acquisition and lifetime value benchmarks; optimize spend allocation toward highest-efficiency channels.
Brand Awareness & Perception Lift
Track unaided/aided awareness and credibility scores in target personas (local authorities, public sector buyers) quarterly.
Tools & Stack
Your Team
Your Manager
Likely CEO or COO (not specified; typical for Head of Marketing at 74-person company)
Current Team
~10 people across product marketing, performance/demand gen, and brand/communication (currently structured or to-be-built)
Team structure to be defined; likely 2-3 immediate hires (Product Marketing Lead, Performance Marketing Lead, potentially Brand/Comms)
The Package
Salary
€85K-€120K base
Remote
Hybrid — Paris, France based. Frequency of in-office not specified.
Benefits & Perks
Company Intelligence
Vizzia is a SaaS/Cloud platform in the Connected Objects and GreenTech space, serving public sector and B2G buyers (local authorities, government). They've achieved product-market fit with 250+ customers in Waste management and are scaling into Safety and adjacent verticals.
Team Size
74
Funding
Series A–B stage (implied)
Customers
250+ local authorities on Waste; expanding into Public Safety
Culture
Revenue-driven, business-focused, measurement-obsessed. Early-stage pace with professional GTM discipline.
Is This Role For You?
- You've led a 5-10 person marketing team in a scale-up or early-stage SaaS business (Series A–B) and actually built/restructured the function, not just inherited it
- You speak French fluently (C1 English minimum) and are based in or willing to relocate to Paris for a hybrid role
- You obsess over pipeline, revenue impact, and conversion metrics — not campaign counts or impressions
- You have hands-on experience in at least 2 of: product marketing, demand gen/performance marketing, or brand strategy; bonus for B2G or complex, long sales cycles
- You're a brand-first, creativity-led marketer who measures success by aesthetics, awards, or brand awareness rather than pipeline and revenue
- You've only managed <4 people or haven't structured/professionalised a marketing function before
- You're uncomfortable with French language requirements or unwilling to be based in Paris for hybrid work
Interview Process
Phone Screen
Hiring manager (likely CEO/COO) on marketing strategy, team leadership experience, and fit with revenue-focused culture
Case Study / Presentation
Likely 1-2 hour project: review Vizzia's current marketing, positioning, and competitive landscape; present 30-min GTM/positioning recommendation
Team Interviews
Conversations with 2-3 current leaders (Sales, Product, or existing marketing team members) on collaboration and execution style
Final Interview
Executive or board member round focused on market expansion strategy, early-stage operational challenges, and long-term vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.