The Challenge
URW is Europe's largest mixed-use real estate operator, reinventing urban spaces across premium shopping centers. You'll drive digital transformation across Southern Europe, bridging group strategy and 22 shopping centers—making digital a real performance lever.
Your Mission
Audit and harmonize digital presence (sites/apps) across France & Spain markets, identifying gaps between group guidelines and local needs
Take ownership of ~€2M acquisition budget and establish clear performance framework (CPA, ROAS, drive-to-store) with media agencies
Map CRM capabilities across centers and design standardized segmentation + campaign templates for rollout
Build alignment with France & Spain marketing teams and center stakeholders on digital priorities and KPIs for H1
Execute and optimize 3+ integrated campaigns (branding + acquisition + drive-to-store) across SEO, Google Ads, social, programmatic with proven ROI improvement
Deploy CRM best practices across all 22 centers with measurable adoption and campaign performance uplift
Lead full rollout of group digital projects (new products/services) ensuring center adoption and consistent execution
Establish quarterly performance reviews with 15+ KPIs tracked and actionable optimization recommendations by channel
KPIs You'll Own
Campaign ROI by channel
Track return on ad spend across SEO, Google Ads, social ads, programmatic, and affiliate to optimize budget allocation.
Drive-to-store conversion rate
Measure digital campaign effectiveness in driving foot traffic to physical centers.
CRM campaign engagement & open rates
Monitor email segmentation performance, CTR, and conversion uplift from automation.
Site/app UX metrics (bounce rate, time-on-page, conversion rate)
Ensure digital experience improvements translate to measurable user behavior gains.
Project adoption rate across centers
Track rollout velocity and compliance with new digital tools/services among 22 locations.
Tools & Stack
Your Team
Your Manager
Southern Europe Marketing Director
Current Team
5-person team (France & Spain marketing managers + center coordination)
New role (backfill for digital transformation acceleration)
The Package
Salary
€55K-€75K base
Remote
On-site, Paris (with France/Spain travel for center coordination)
Benefits & Perks
Company Intelligence
Unibail-Rodamco-Westfield (URW) develops and operates premium, sustainable mixed-use real estate across Europe and the US. With 2,000 employees, URW operates 22 shopping centers in Southern Europe, driving urban vitality through digital innovation and environmental commitment.
Team Size
2000
Customers
Retail tenants, consumers, urban communities
Culture
Sustainability-driven, collaborative, digital-first transformation mindset
Is This Role For You?
- You've managed digital campaigns with real budgets (€1M+) and can speak fluently about ROI, CPA, and channel optimization
- You're comfortable playing both strategist and operator—defining vision but also getting hands-on with agencies and tools
- You thrive in matrix environments coordinating across teams (group HQ, regional, local centers) without direct authority
- You know CRM/marketing automation platforms and can translate data into actionable segmentation + campaign improvements
- You're energized by physical-digital convergence (drive-to-store) and measuring real-world business impact
- You want pure strategic work without execution accountability—this role demands both planning and hands-on delivery
- You need complete remote flexibility—this is on-site Paris with regular France/Spain travel
- You're unfamiliar with programmatic, paid social, or media buying optimization—core to the acquisition pillar
- You struggle with ambiguity or prefer clear hierarchies—managing across 22 centers requires negotiation and influence without direct control
Interview Process
Screening call
Recruiter discusses campaign experience, budget ownership, and motivation for URW's digital transformation
Marketing Director conversation
Deep dive on past digital campaigns, ROI optimization, and approach to harmonizing group + local strategies
Case study / working session
You'll analyze a mock campaign brief and present recommendations on targeting, budget allocation, and KPIs
Stakeholder panel
Meet France & Spain marketing managers and potentially a center representative to discuss collaboration style
Final offer stage
Compensation, start date, and onboarding plan with the marketing director
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.