The Challenge
Trinus is an integrated marketing powerhouse driving growth across multiple brands in their fintech/management ecosystem. You'll own paid performance and lifecycle marketing, combining paid ads expertise with CRM automation and AI-powered optimization to hit revenue targets.
Your Mission
Audit and restructure existing Google Ads and Meta campaigns; establish baseline KPIs (CAC, CPL, ROAS, conversion rate) and identify 3-5 quick wins to optimize spend efficiency
Map full lead-to-customer lifecycle across channels; set up core tracking and create first iteration of performance dashboard for daily monitoring
Execute 8-10 A/B tests (creative, landing page, audience, messaging) and document learnings; scale top 2-3 winners
Collaborate with CRM/automation team to launch first remarketing sequence and establish LTV/retention tracking by customer segment
Deliver 20%+ improvement in primary acquisition KPI (CAC or CPL) through paid channel optimization and audience refinement
Build and scale 3+ AI-assisted workflows (copy generation, audience segmentation, smart bidding optimization) that reduce manual work and improve decision speed
Establish quarterly performance playbook documenting winning strategies, benchmarks, and test results; train team on playbook execution
Own cross-channel growth strategy; coordinate with Design, Content, and Product to launch integrated Go-to-Market campaign aligned to sales pipeline and OKRs
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost to acquire paying customer by channel and campaign; aim for 20%+ quarterly improvement through optimization.
CPL (Cost Per Lead)
Monitor lead generation cost across Google Ads, Meta, LinkedIn; optimize bidding and audience targeting to reduce CPL.
ROAS (Return on Ad Spend)
Measure revenue generated per dollar spent on paid ads; target channel-specific benchmarks and scale winners.
Conversion Rate (funnel stages)
Track conversion at key funnel stages: click-to-lead, lead-to-qualified, qualified-to-customer; identify and fix drop-off points.
LTV (Customer Lifetime Value)
Measure total revenue per customer cohort by acquisition channel; optimize for profitable channels.
Tools & Stack
Your Team
Your Manager
Head of Marketing (implied)
Current Team
Marketing team across multiple brands (Trinus Platform, TG Core Gestora); Design, Content, Product, Sales partners
New role to strengthen performance marketing and growth capabilities
The Package
Salary
R$120K-R$180K base
Remote
On-site, São Paulo, Brazil
Benefits & Perks
Company Intelligence
Trinus is a fintech/investment management ecosystem operating multiple brands: the Trinus Platform, TG Core Gestora, and others. The integrated Marketing team owns positioning, communication, and growth across all brands with a relentless focus on performance, CRM, customer journeys, and GTM.
Customers
B2B (financial advisors, institutional investors, wealth managers-implied)
Culture
Performance-driven, data-obsessed, AI-forward, collaborative cross-functional teams
Is This Role For You?
- You've run paid campaigns at scale (Google Ads, Meta) and obsess over CAC, ROAS, and conversion rates-not vanity metrics
- You're fluent in B2B sales funnels and understand why a 6-month sales cycle changes your optimization strategy
- You love CRM automation and building lifecycle sequences; you see marketing as a retention and expansion engine, not just top-of-funnel
- You're comfortable with data analysis and dashboards; you translate insights into actionable recommendations, not just reports
- You're keen to experiment with AI (prompt engineering, automation, audience segmentation) and see it as a competitive edge
- You think brand awareness and 'reach' are better KPIs than conversions and ROI; this role is pure performance
- You've only worked in B2C or e-commerce; B2B dynamics (longer cycles, higher deal value, multi-stakeholder) will feel foreign
- You're not comfortable with on-site work in São Paulo; this is a full-time, in-office role
- You prefer hands-off management and avoid detail work; this job requires daily optimization, testing, and cross-functional collaboration
Interview Process
Screening call
Brief conversation on background, paid ads experience, and familiarity with B2B funnels and CRM tools
Technical/case study round
Walk through a past campaign you've optimized: structure, audience, KPIs, tests run, and results. Bring data if possible.
Team interviews
Meet with Marketing Manager/Lead, and likely someone from Product or Sales to assess cross-functional fit and strategic thinking
Final conversation
Deeper dive on growth strategy, AI adoption, and alignment with company OKRs; discuss 90-day priorities
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.