The Challenge
Toptal is a $200M+ revenue marketplace connecting top talent globally. You'll own product strategy across their core platform, new initiatives, and acquired products-turning siloed offerings into a cohesive, scalable growth engine.
Your Mission
Map current product portfolio and identify 3-5 cross-sell/upsell opportunities with revenue impact projections
Define and socialize a portfolio strategy framework that connects platform leverage, segmentation, and growth metrics
Establish monthly cadence with Growth Marketing, Engineering, and M&A leadership to align on product-led growth experiments
Audit and document existing product integration processes from acquisitions to build repeatable playbook
Launch 2-3 cross-product initiatives delivering measurable uplift in customer LTV or segment expansion
Build and mentor a PM team of 3-4 directors reporting to you with clear ownership models and accountability
Establish data-driven segmentation strategy informing what, when, and how to package offerings across talent/client personas
Present quarterly business reviews to exec team showing portfolio performance, growth vectors, and M&A integration ROI
KPIs You'll Own
Cross-Product Adoption Rate
% of customers using 2+ Toptal products or services within a cohort, tracked by segment.
Customer LTV Growth
Year-over-year increase in lifetime value driven by upsell/cross-sell strategy and portfolio expansion.
Product-Led Growth Velocity
Monthly active experiments, conversion lift per test, and revenue impact from experimentation roadmap.
M&A Integration Speed
Time to full product integration post-acquisition and revenue synergy realization vs. baseline.
Platform Reusability Index
% of new features/tools leveraging existing platform capabilities across business lines.
Tools & Stack
Your Team
Your Manager
SVP of Product Management
Current Team
Team of Product Managers (size TBD); cross-functional partnerships with Engineering, Growth Marketing, Operations, M&A
Leadership role managing existing PM team; likely backfill or expansion
The Package
Salary
$220K-$280K base
Variable
Likely 15-25% annual bonus tied to product metrics and company growth
Equity
Probable equity package given scale ($200M+ revenue) and leadership level
Remote
Remote position (note: posting says ONSITE but description says remote-clarify with recruiter)
Benefits & Perks
Company Intelligence
Toptal is the world's largest fully remote workforce marketplace, connecting enterprise clients with vetted top talent in tech, design, and business. With $200M+ in annual revenue and operations spanning the globe, Toptal's platform enables on-demand scaling without sacrificing quality or human connection.
Team Size
500+
Funding
Likely private or late-stage venture
Customers
Enterprise companies seeking on-demand talent at scale
Culture
No borders, fast-paced, innovation-focused, remote-first, collaborative
Is This Role For You?
- You've scaled product strategy across multiple business lines or managed portfolio-level decisions at B2B2C/marketplace scale
- You thrive in ambiguity and can define strategy where none exists-and drive alignment across fragmented orgs
- You're data-obsessed: you think in metrics, experiments, and causal relationships between product decisions and business outcomes
- You've led cross-functional product integrations (especially post-acquisition) and can build repeatable processes that stick
- You're hands-on enough to own product strategy yourself while building and mentoring a high-performing PM team
- You need heavy process, strict roadmaps, or clear org structures-this role demands comfort with ambiguity and constant reprioritization
- You're a specialist in one vertical or product domain and uncomfortable owning portfolio-level strategy across diverse offerings
- You can't communicate clearly to non-technical audiences or struggle to translate strategy into executable roadmaps teams believe in
Interview Process
Recruiter screen
Background, growth product experience, and portfolio strategy examples (15-20 min)
Hiring manager (SVP Product)
Deep dive on product vision, cross-functional leadership, and how you'd approach Toptal's portfolio strategy challenge (45-60 min)
Product strategy case
Real or realistic scenario: how would you prioritize cross-sell, platform leverage, and new offering expansion? (take-home or live)
Cross-functional panel
Engineering, Growth Marketing, and Operations leaders assessing collaboration fit and strategic alignment (45 min)
Exec round
SVP or C-level conversation on business vision, M&A strategy, and long-term portfolio direction (30 min)
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.