The Challenge
TikTok Shop is scaling aggressively in the US e-commerce market, and they need a sharp Marketing Strategy Manager to build and execute go-to-market playbooks that bridge creator partnerships with brand strategy. You'll own the full event lifecycle—from strategy through impact analysis—while partnering with 4A agencies and cross-functional teams to drive sustainable growth.
Your Mission
Audit and document current event marketing processes, identify gaps, and propose standardized frameworks for creator/partner activation events
Build and launch 2-3 pilot events that test new creator partnership and brand collaboration models, measuring attendance, engagement, and conversion impact
Establish relationships with key 4A agencies and vendor partners; create vendor scorecard and SLA framework
Define and instrument event KPIs (reach, engagement, conversion, ROI) with dashboards tracking performance against targets
Scale event program to 6+ activations across different creator tiers and product categories, documenting learnings and iterating playbooks
Develop and socialize Marketing & Methodology team's standardized event go-to-market framework across cross-functional stakeholders (Seller Ops, Creator Relations, Brand)
Deliver post-event analysis and insights reports for each activation, identifying top performers and scaling winners
Manage $1M+ event budget with clear ROI attribution; present quarterly business reviews to leadership with recommendations for next-quarter strategy
KPIs You'll Own
Event ROI (Revenue / Event Spend)
Measure direct and indirect revenue attribution tied to each event activation.
Creator Acquisition & Activation Rate
Track percentage of invited creators who participate and repeat participation in subsequent events.
Event Attendance & Engagement Rate
Monitor actual attendee count, engagement depth (time spent, interactions), and audience reach per event.
Process Adoption & Team Velocity
Measure adoption of standardized event frameworks by cross-functional teams and cycle time to launch events.
Brand Sentiment & Partnership Satisfaction
Gather feedback from creators, agencies, and internal stakeholders post-event via NPS or CSAT scores.
Tools & Stack
Your Team
Your Manager
Marketing & Methodology team lead or TikTok Shop US Marketing Head
Current Team
Cross-functional: Creator Relations, Seller Ops, Brand, 4A agencies, and external vendors
New backfill for scaled Shop marketing function
The Package
Salary
$95K-$130K base
Variable
Performance bonus (likely 10-20% of base)
Equity
Restricted stock units (RSU) package typical for TikTok manager roles
Remote
On-site in Los Angeles, CA. Full-time, no remote flexibility indicated.
Benefits & Perks
Company Intelligence
TikTok is the global leader in short-form video with 1B+ active users. TikTok Shop is their high-growth e-commerce vertical scaling across the US and international markets. They're investing heavily in creator partnerships and standardized growth methodologies to drive sustainable GMV.
Customers
1B+ global users; focus on US SMB sellers and creators
Culture
Day 1 mindset, curiosity-driven, embrace challenges as learning opportunities, diverse and inclusive, fast-moving tech culture
Is This Role For You?
- You've run B2C events or creator partnerships at scale and obsess over ROI and process repeatability
- You thrive in fast-moving, data-driven environments where you're expected to build frameworks, not just execute one-off activations
- You're comfortable managing vendor relationships (agencies, event platforms, logistics) and holding them accountable to metrics
- You want to shape the playbook—this is greenfield methodology work, not just event execution
- You have a growth mindset and can translate learnings into scalable processes for cross-functional teams
- You need flexibility to work remote—this is full-time on-site in LA with no hybrid option stated
- You're looking for hands-off strategic work; this is hands-on event management from goal-setting through post-event analysis
- You lack direct experience managing vendors, budgets, or complex cross-functional projects—expect to wear multiple hats early
Interview Process
Recruiter Screen (30 min)
Background, motivation for TikTok Shop, event marketing experience, and creator partnership exposure
Manager Interview (45 min)
Deep dive into past event campaigns, ROI frameworks, vendor management, and how you'd approach building standardized processes
Cross-Functional Panel (60 min)
Meet with Creator Relations, Seller Ops, and Brand leads; case study or scenario-based problem on designing a creator activation event
Executive Round (30 min)
TikTok Shop leadership on long-term vision, scaling strategy, and alignment with business goals
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.