Marketing Director

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Job Overview We are seeking an energetic and visionary Marketing Director to lead our dynamic marketing team and drive innovative strategies that elevate our brand presence across multiple channels. In this pivotal role, you will craft compelling marketing campaigns, oversee digital initiatives, and harness data-driven insights to maximize engagement and growth. Your leadership will inspire creative excellence and ensure our marketing efforts align seamlessly with business objectives, fostering a vibrant and competitive market position. This paid position offers an exciting opportunity for a strategic thinker passionate about shaping impactful marketing experiences.

Responsibilities

• Develop and execute comprehensive marketing strategies that enhance brand visibility and market share across digital and traditional platforms
• Lead the planning, setup, and management of digital marketing campaigns including paid search (SEM), social media advertising campaigns, Google Ads, Facebook Advertising, and email marketing initiatives
• Oversee website management using content management systems like WordPress, ensuring optimal performance, user experience, and SEO best practices
• Utilize SEO tools, Google Analytics, Google Tag Manager, Web analytics reporting, and other analytics platforms to monitor campaign performance and inform continuous improvement
• Coordinate content creation efforts including copywriting, graphic design with Adobe Creative Suite (Photoshop, Illustrator), and content management to produce engaging materials tailored for target audiences
• Implement conversion optimization techniques by analyzing user behavior data to increase lead generation and sales conversions
• Manage social media management strategies across platforms such as Facebook, LinkedIn, Twitter, and Instagram to build community engagement and brand loyalty
• Collaborate with cross-functional teams to develop integrated marketing automation workflows that streamline customer journeys and nurture leads in B2B markets
• Conduct keyword research using SEO tools to identify opportunities for organic growth and optimize content for search engines
• Track campaign metrics using web analytics reporting tools; prepare performance reports that guide strategic decisions in digital marketing campaigns setup

Experience

• Proven experience in digital marketing leadership roles with a strong emphasis on performance marketing and website management
• Extensive knowledge of SEO tools, SEM (Search Engine Marketing), paid search marketing strategies including Google AdWords, Google Ads campaigns setup, Google Analytics, Google Tag Manager, and web analytics reporting
• Demonstrated ability to manage social media advertising campaigns across multiple platforms with measurable results in social media management and social media advertising campaigns
• Technical proficiency in HTML, CSS, JavaScript, SQL for website optimization and troubleshooting purposes
• Skilled in content creation including copywriting and graphic design; proficient with Adobe Creative Suite (Photoshop) or similar tools
• Experience in e-commerce environments with a focus on conversion optimization strategies to enhance online sales performance
• Strong understanding of marketing automation tools and techniques for nurturing leads through email marketing workflows
• Ability to analyze data effectively using analytics platforms to inform strategy adjustments; experience with web analytics reporting is essential
• Prior success managing integrated digital marketing campaigns from setup through execution; familiarity with content management systems such as WordPress is preferred
• Excellent communication skills combined with a strategic mindset focused on achieving measurable results in B2B or B2C markets

Pay: $110,000.00 - $140,000.00 per year

Education:

• Bachelor's (Required)

Experience:

• Marketing: 5 years (Required)
• Team management: 1 year (Required)

Work Location: In person