The Challenge
Thomson Reuters Brasil needs a VP Marketing to build and execute integrated regional strategy across Brazil, Argentina, and Chile. You'll own demand generation, brand, communications, and events for a 70+ person team-reporting directly to the Chief Marketing Officer and driving measurable revenue outcomes in one of the world's most dynamic markets.
Your Mission
Audit current regional marketing stack, performance metrics, and team structure; establish baseline ROMI, pipeline attribution, and funnel velocity across all three markets
Align with Latam Leadership on strategic priorities, product roadmap, and revenue targets; translate into integrated 18-month marketing plan with clear investment allocation
Launch cross-functional Centers of Excellence governance (demand gen, digital, brand, events, comms) with clear OKRs, meeting cadence, and decision-making authority
Identify and onboard key marketing technology and insights tools (e.g., Customer360, marketing automation, analytics platform) to enable data-driven targeting and personalization
Execute first full integrated omni-channel campaign across 2-3 priority segments; measure and optimize ROMI, lead quality, and sales conversion velocity
Establish reputation management and executive communications framework; launch thought leadership program (events, panels, roundtables) tied to pipeline and brand equity
Build and scale demand generation engine: establish SLA with sales, implement lead scoring and nurture workflows, achieve 20%+ improvement in marketing-attributed sales
Develop and activate 12-month regional events and sponsorship calendar; secure budget approval and track attendance, engagement, and pipeline contribution by event
KPIs You'll Own
Marketing-Attributed Sales (MAS)
Revenue directly influenced by marketing activities; track by product, segment, and market.
Return on Marketing Investment (ROMI)
Revenue generated per dollar spent on marketing; benchmark against Thomson Reuters corporate targets and regional competitors.
Funnel Velocity & Lead Quality
Speed of leads through sales cycle and quality scores; measure conversion rate from MQL to SQL to pipeline to win.
Pipeline Contribution
Total marketing-influenced pipeline by region, product line, and campaign; align to annual revenue targets.
Brand Health & Reputation
Earned media sentiment, brand awareness lift, executive visibility, and Net Promoter Score (NPS) in-region.
Team Engagement & Retention
Marketing team engagement scores, retention rate, and internal collaboration metrics across matrix teams.
Tools & Stack
Your Team
Your Manager
Chief Marketing and Communications Officer (Global)
Current Team
Regional team of 70+ across demand generation, digital marketing, brand, events, communications/PR, and social media; matrix reporting to Centers of Excellence leads
Backfill or new; likely some hiring to build out specific capability gaps (demand gen, digital performance, data analytics)
The Package
Salary
$180K-$240K base
Remote
On-site, São Paulo, Brazil
Benefits & Perks
Company Intelligence
Thomson Reuters is a global leader in providing intelligent information and tools for professionals in financial services, legal, tax & accounting, and media & analytics. With operations across 130+ countries, TR Brasil serves large enterprise and mid-market customers across banking, legal, and government sectors in Latin America.
Customers
Enterprise and mid-market banking, legal, tax, and government organizations across Brazil, Argentina, and Chile
Is This Role For You?
- You've built and scaled demand generation, digital, and omni-channel programs in large B2B SaaS/technology environments and can tie it all to revenue (MAS, ROMI, pipeline)
- You're comfortable leading 70+ person teams across multiple geographies in a matrix structure and thrive with cross-functional orchestration
- You bring strategic thinking (regional strategy, product positioning, customer segmentation) AND execution discipline (campaign launches, metrics, optimization cycles)
- You have hands-on experience with marketing technology stacks, customer insights platforms, and data-driven personalization
- You've successfully built and managed regional communications, PR, and reputation management programs-not just demand gen
- You've only worked in single-market or single-channel marketing; this role demands integrated, omni-channel, multi-market execution from day one
- You're uncomfortable with direct P&L accountability and revenue metrics; Thomson Reuters will expect marketing-attributed sales and ROMI reporting
- You don't have 15+ years of senior marketing leadership in large, global B2B organizations; this is a VP-level, enterprise-scale role
Interview Process
Initial Screening
HR/recruiter call; confirm background fit, regional experience, and interest in on-site São Paulo role
Executive Conversation
Hiring manager (Chief Marketing Officer or direct report) deep-dive on strategy, team leadership, and revenue accountability
Cross-Functional Panel
Interviews with Latam regional leaders (sales, product, finance) to assess strategic alignment and cross-functional collaboration
Case Study / Strategy Session
Present integrated 90-day marketing plan for a fictitious Thomson Reuters Latam segment; evaluated on strategy, metrics, and execution roadmap
Final Round
Executive leadership interview (Chief Marketing and Communications Officer or regional business leader) to confirm executive presence and cultural fit
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.