The Challenge
Tavus has built one of the most technically remarkable AI platforms for human simulation-but most developers and enterprises haven't seen what it's actually capable of. You'll be the bridge between world-class product and market discovery, shipping stunning interactive demos, viral developer tools, and GTM campaigns that earn real attention.
Your Mission
Ship 2-3 high-converting interactive demos (sandbox, starter kit, API showcase) that reduce developer time-to-value from weeks to minutes
Launch a flagship GTM campaign asset (landing page, product showcase, or visual explainer) that reflects Tavus's technical caliber and drives qualified inbound
Establish credible presence in 2-3 key developer communities (forums, Discord, social) with substantive technical contributions and tutorials
Build internal GTM automation tool that cuts campaign asset creation time by 40% for sales/marketing teams
Achieve 10K+ organic developer signups driven by your content, integrations, and community presence
Ship 5+ open-source projects, API showcases, or integrations that drive word-of-mouth discovery and earn backlinks
Design and execute 3 major product launch campaigns (tied to Phoenix-4, Raven-1, CVI) with measurable lift in trial conversion
Reduce time-to-demo for enterprise prospects from 1 week to 48 hours via templated, configurable demo infrastructure
KPIs You'll Own
Developer Trial Conversion Rate
% of developers who interact with your demos/content that convert to active API users within 30 days.
Organic Discovery Volume
Monthly new signups attributed to your content, tutorials, integrations, and community presence (target: viral coefficient >1.2).
Demo Engagement & Time-to-Value
Avg time for developer to see working AI Human in your demo/sandbox; target <5 minutes to first 'wow' moment.
Enterprise GTM Asset Performance
Click-through rate, demo request rate, and conversion lift on landing pages and campaign assets you design.
Community Presence & Credibility
Engagement on your posts/tutorials, GitHub stars, forum upvotes, and invites to speak/collaborate with developer orgs.
Tools & Stack
Your Team
Your Manager
VP Growth or Head of Growth Marketing (not specified in posting)
Current Team
Growth, Product, Engineering, Sales, Developer Success teams
New role-growth engineering function appears to be new or expanding at Tavus
The Package
Salary
$130K-$160K
Equity
Likely equity; Series B private company
Remote
On-site in San Francisco, CA; Full-time
Benefits & Perks
Company Intelligence
Tavus is a Series B research lab building AI Humans-real-time human simulation models that enable machines to see, hear, respond, and engage in face-to-face conversations. The platform combines emotional intelligence with the reach and reliability of machines, enabling use cases like affordable therapy, personalized coaching, and scaled customer service. Backed by Sequoia Capital, Y Combinator, CRV, and Scale Venture.
Funding
Series B (Sequoia Capital, Y Combinator, CRV, Scale Venture)
Customers
Developers, enterprises, individuals building AI Human applications
Culture
Research-driven, design-conscious, technically ambitious. Values taste, execution, and genuine impact. Direct, no corporate fluff.
Is This Role For You?
- You've shipped real projects as both engineer and marketer-you code well AND have taste for design and storytelling
- You're energized by developer communities and enjoy building credibility through authentic technical contribution, not just broadcasting
- You can prototype, experiment, and ship independently without waiting on design/engineering-you use AI tools and no-code to move fast
- You're drawn to platforms with real technical depth and emotional resonance; you want your work to matter beyond vanity metrics
- You thrive at the intersection of code, creativity, and go-to-market-you see these as unified, not separate disciplines
- You're a marketer first and engineer second-this role demands genuine coding ability and shipped projects, not just 'technical marketing'
- You need process, approval chains, and clear guardrails-you'll move faster than org structures can accommodate; you need autonomy to experiment
- You're not excited about developers and communities; you'd rather optimize ads or run demand gen funnels
Interview Process
Initial Screen
Conversation about your background across dev relations, growth eng, and GTM. They'll ask about shipped projects and your approach to demos/content.
Portfolio & Technical Review
You'll share examples of demos, landing pages, content, or open-source projects you've built. Expect detailed feedback on aesthetic and technical execution.
Take-Home Challenge
Likely a short project: build a simple interactive demo, landing page, or API integration showcasing Tavus capabilities. Shows your taste, speed, and technical range.
Founder/Leadership Conversation
Deep dive on vision, long-term GTM strategy, and how you'd build developer motion for an AI Human platform. Expect questions about community strategy and virality.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.