The Challenge
STRADA needs a CRM strategist who lives and breathes data to architect lifecycle campaigns that drive real revenue. You'll own the full funnel—from activation through reactivation—using Microsoft Dynamics to segment, test, and scale what works.
Your Mission
Audit current CRM stack in Microsoft Dynamics: map existing automations, segmentations, and identify quick wins in email/push performance
Design and document 3-4 core lifecycle journeys (welcome, nurture, reactivation) with clear entry/exit criteria and success metrics
Establish CRM governance framework covering consent, LGPD compliance, and communication policies across all channels
Create baseline CRM dashboard tracking activation rate, engagement lift, retention cohorts, and incremental revenue by campaign
Launch and optimize 6+ structured experiments testing segment strategies, send frequency, messaging, and channel mix with hypothesis rigor
Develop advanced behavioral and propensity-based segmentations using transactional and interaction data; measure uplift vs. controls
Build and own suite of multi-touch attribution reports and revenue impact models for email, push, and cross-channel campaigns
Partner with Growth, Product, and Sales teams on 2-3 high-impact initiatives; position yourself as internal Microsoft Dynamics expert
KPIs You'll Own
Incremental Revenue
Revenue directly attributable to CRM campaigns vs. control groups, measured monthly and by cohort.
Lifecycle Conversion Rates
Activation, engagement, retention, and reactivation rates across key customer segments and journey stages.
Email & Push Performance
Open rate, click rate, conversion rate, and unsubscribe rate; trending by segment and campaign type.
Segment Health
Active subscribers, engagement decay, churn risk flags, and audience growth by segment each month.
Experiment Velocity
Number of A/B tests launched, statistical significance rate, and winning variant implementation speed.
Tools & Stack
Your Team
Your Manager
Head of Marketing or Growth (not specified)
Current Team
Marketing team at STRADA; cross-functional collaboration with Product, Commercial, and Growth
New senior CRM analyst role to scale lifecycle operations
The Package
Salary
$85K-$120K BRL annually (estimated 2026 Brazilian market senior CRM role)
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
STRADA is a company operating in Brazil seeking to build sophisticated CRM and lifecycle marketing capabilities. They're investing in senior analytical talent to mature their customer engagement strategy beyond basic email to multi-channel, data-driven orchestration.
Is This Role For You?
- You've built and scaled lifecycle email/push programs and know how to segment audiences beyond basic demographics
- You're comfortable in Microsoft Dynamics ecosystem or similar enterprise marketing automation platforms (Salesforce, HubSpot, Klaviyo)
- You think in hypotheses and A/B tests—every decision needs data backing and a control group
- You understand LGPD/GDPR compliance and can design consent-first communication strategies
- You speak fluent Portuguese or are willing to work in a Portuguese-dominant environment
- You're a creative-first marketer who treats CRM as a checkbox—this role is 80% strategy, analytics, and optimization
- You need remote flexibility or hybrid work; this is full on-site in São Paulo
- You haven't worked with enterprise marketing automation platforms or lack SQL/BI tool experience for self-service reporting
Interview Process
Initial Screening
Recruiter confirms CRM platform experience, lifecycle marketing depth, and São Paulo on-site availability
Technical Case Study
Walk through a past CRM/email campaign: strategy, segmentation approach, A/B test design, and results interpretation
Microsoft Dynamics Deep Dive
Technical discussion on Dynamics Marketing/Customer Insights capabilities, automation setup, and governance
Leadership & Collaboration
Conversation with Head of Marketing or Growth lead about cross-functional influence and how you drive adoption of CRM best practices
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.