The Challenge
SpecChem manufactures specialty concrete chemicals across six US facilities and needs to overhaul its digital presence. You'll own their website and digital platforms to drive engagement with the concrete distributor network—turning their online presence into a real revenue driver.
Your Mission
Audit current website performance, identify top SEO/UX issues, and create a 90-day improvement roadmap
Set up or optimize Google Analytics, Search Console, and SEMrush tracking; establish baseline metrics and dashboards
Coordinate 2–3 high-impact website updates (content, metadata, mobile responsiveness) to improve site speed and indexing
Map digital tool ecosystem (CMS, analytics, LMS, mobile app) and document workflows with product/sales teams
Increase organic traffic by 25–40% through SEO optimizations, structured data, and content strategy alignment
Improve Core Web Vitals scores and mobile conversion rate by 15%+ via site speed and UX refinements
Launch 2 integrated digital campaigns (web + email/social) supporting product launches or distributor engagement
Support 1–2 mobile app or LMS updates; establish testing and release coordination processes with dev partners
KPIs You'll Own
Organic Traffic Growth
Month-over-month increase in organic sessions; target 25–40% growth over 6 months.
Website Conversion Rate
Percentage of site visitors taking desired action (contact, demo request, product inquiry).
Core Web Vitals Score
Google Lighthouse performance metric; track LCP, FID, CLS to ensure fast, responsive experience.
Keyword Rankings
Number of target keywords ranking in top 10–20 for distributor/concrete industry search terms.
Cost Per Lead (Digital)
Total digital spend vs. qualified leads generated; measure ROI of campaigns and SEO efforts.
Tools & Stack
Your Team
Your Manager
Director of Marketing
Current Team
Marketing, Product, and Sales teams; external developers for app/LMS
New role backfilling or scaling digital capability
The Package
Salary
$65K-$85K
Remote
On-site, Kansas City, MO headquarters
Benefits & Perks
Company Intelligence
SpecChem manufactures specialty concrete chemicals, cementitious repair products, and epoxies across six US facilities. They supply and service the concrete distributor network with performance-driven construction products. Established player in industrial/construction materials with strong regional presence.
Customers
Concrete distributors, construction contractors, concrete repair specialists
Is This Role For You?
- You've owned website management, SEO, and analytics in a B2B or manufacturing context and love seeing direct impact on leads/sales
- You're hands-on with WordPress, Google Analytics, and SEO tools—and can translate data into real improvements
- You thrive in on-site, cross-functional roles where you own the digital roadmap and report to a director-level leader
- You're detail-oriented but strategic; you balance quick wins (content updates, metadata) with long-term SEO/UX strategy
- You're comfortable learning app/LMS workflows and collaborating with external developers
- You need remote work or hybrid flexibility from day one; this role is on-site in Kansas City
- You're primarily a designer, developer, or creative—this is a marketing operations and analytics-heavy role
- You lack hands-on CMS or analytics experience and expect to manage rather than execute digital updates
Interview Process
Screening Call
Chat with recruiter or HR about background, on-site commitment, and digital marketing experience
Technical Assessment
Portfolio review or case study: how you'd improve a manufacturing website's SEO and UX
Manager Interview
Conversation with Director of Marketing on strategy, analytics, cross-team collaboration, and tool experience
Team Meeting
Meet with Product, Sales, or marketing peers to discuss workflows and partnership expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.