The Challenge
So Shall We partners with US mid-market founders to drive real bottom-line growth with aligned incentives. As Growth Director, you'll architect and own the entire 360° growth engine for key clients-moving beyond paid media to integrate performance, CRO, retention, and business intelligence across a multidisciplinary pod.
Your Mission
Conduct deep diagnostic on assigned client's growth funnel; map current tech stack, attribution model, and identify top 3 quick-win optimization opportunities
Build and onboard your POD team (Performance, Creative, CRO specialists); establish weekly rhythms, decision frameworks, and strategic alignment cadence
Design and present comprehensive 360° growth roadmap to client C-suite; secure buy-in on year-one priorities, budget allocation, and success metrics
Launch first 2-3 high-impact experiments (landing page redesign, channel mix optimization, retention loop); establish baseline tracking and reporting infrastructure
Deliver measurable improvements on North Star metrics (MER, CAC Payback, LTV); achieve agreed-upon Q2 revenue contribution targets
Scale POD from initial experiments into repeatable, cross-channel playbooks; document and operationalize winning tactics for broader portfolio leverage
Build advanced attribution model and automated reporting dashboard; achieve 100% transparency on performance spend vs. business outcomes
Mentor POD team to strategic maturity; develop 1-2 emerging specialists into senior-level strategic thinkers capable of managing client relationships independently
KPIs You'll Own
Marketing Efficiency Ratio (MER)
Revenue generated divided by marketing spend; target bottom-line profitability over vanity metrics.
Customer Acquisition Cost Payback Period
Months to recover CAC through gross margin; lower is better for sustainable unit economics.
Customer Lifetime Value (LTV)
Total revenue per customer over their lifecycle; directly tied to retention and activation efficiency.
POD Revenue/Contribution
Bottom-line profit generated by your business unit; directly ties your compensation to client success.
Conversion Rate & Funnel Efficiency
Full-funnel conversion metrics from awareness to retention; measure across acquisition, activation, and expansion stages.
Tools & Stack
Your Team
Your Manager
CEO / Founding Partner
Current Team
Multidisciplinary POD: Performance Marketing Specialist(s), Creative Strategist(s), CRO/Testing Lead, Data Analyst
Backfill & growth; you'll build and scale your POD as client portfolio expands
The Package
Salary
$120K-$160K base
Variable
Performance-based bonus tied to POD P&L and client KPI achievement (15-40% of base)
Equity
Potential equity stake pending company structure and funding
Remote
On-site in Buenos Aires (full-time presence required for client-facing leadership and team mentorship)
Benefits & Perks
Company Intelligence
So Shall We is a growth consulting and execution firm that partners with US mid-market owners and executives to drive bottom-line growth with aligned incentives. They combine strategic consulting, full-stack execution, and performance-based compensation to eliminate traditional agency misalignment. The company positions itself as a rare hybrid: strategic partner + execution engine with skin in the game.
Customers
Mid-market US companies seeking growth acceleration
Culture
Founder-mindset, data-driven, bias toward execution, continuous innovation, test-and-learn framework, transparent reporting
Is This Role For You?
- You've led growth teams (3+) and have a track record of mentoring specialists into strategic thinkers
- You think like a founder: you understand unit economics, P&L accountability, and how growth compounds across acquisition, activation, and retention
- You're fluent in performance marketing, conversion optimization, and full-funnel strategy-not siloed in one channel
- You thrive in high-stakes client management and can translate complex data into clear business narratives for C-suite audiences
- You're energized by experimentation and building repeatable playbooks, not just chasing quarterly wins
- You're a specialist looking to stay deep in one channel (paid media, SEO, etc.) rather than own holistic growth strategy
- You prefer a hands-off role or aren't willing to roll up your sleeves on execution and client management
- You require remote work or geographic flexibility; this is on-site in Buenos Aires
- You're uncomfortable with performance-based compensation or P&L accountability; your bonus/upside is tied directly to client results
Interview Process
Initial Screening
Conversation with CEO/Founding Partner about growth philosophy, POD leadership experience, and alignment with mission
Deep Dive Interview
Present a real (anonymized) client growth diagnostic: walk through how you'd approach strategy, team structure, experiments, and reporting
Team & Culture Fit
Meet with current POD leaders and specialists; discuss mentorship style, collaboration approach, and innovation mindset
Client Simulation
Lead a mock high-stakes client reporting session; demonstrate your ability to simplify complexity and drive confident decision-making
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.