The Challenge
SmartRent (NYSE: SMRT) is building the operating system for rental housing. You'll architect multi-channel digital campaigns that fill the pipeline for enterprise property management operators-owning everything from ZoomInfo list building to Pardot automation to LinkedIn direct-buy optimization.
Your Mission
Audit existing Pardot workflows and ZoomInfo data hygiene; identify $100K+ in optimization opportunities across lead routing and nurture sequences
Build and launch 2-3 high-intent account-based campaigns on LinkedIn Ads + programmatic display, targeting $40K+ monthly spend with clear attribution models
Establish baseline KPI dashboards in Salesforce showing funnel conversion rates, CPA, and ROI by channel; document current state vs. targets
Conduct stakeholder interviews with Sales enablement and SDR team to define ideal lead quality metrics and SLA handoff criteria
Scale LinkedIn and programmatic campaigns to $60K+ monthly spend with demonstrated 15%+ MoM improvement in conversion rates or CPA reduction
Design and execute multi-touch attribution model that traces revenue impact across Search, Social, Display, and Email; share monthly with leadership
Launch 3-5 segmented nurture programs in Pardot tied to buyer stage and account intent signals; achieve 25%+ engagement lift vs. existing campaigns
Implement closed-loop feedback loop between Pardot, Salesforce, and Sales team; achieve 90%+ data accuracy and 48-hour lead routing SLA
KPIs You'll Own
Cost Per Acquisition (CPA)
Target monthly CPA by channel (LinkedIn, Display, Email) tied to marketing-qualified lead (MQL) and sales-qualified lead (SQL) thresholds.
Campaign ROI & Revenue Attribution
Multi-touch attribution showing incremental revenue contribution by campaign, channel, and cohort; monthly variance tracking.
Lead Quality Score & Conversion Rates
MQL-to-SQL, SQL-to-Opportunity, and Opportunity-to-Close rates; segmented by account intent and campaign source.
Email Engagement & Nurture Performance
Open rates, click-through rates, unsubscribe rates, and progression rates through Pardot nurture sequences by segment.
Monthly Ad Spend Velocity & Budget Efficiency
Monthly spend burn across LinkedIn, programmatic networks, and channels; cost-per-impression and cost-per-click benchmarks vs. platform averages.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP or Director of Demand Generation)
Current Team
Design team, Sales enablement, SDR/BDR team, Web & Graphic designers
New role or backfill-not explicitly stated
The Package
Salary
$120K-$150K base
Remote
On-site in Phoenix, AZ; Full-time
Benefits & Perks
Company Intelligence
SmartRent (NYSE: SMRT) is the end-to-end operating system for rental housing, combining software, integrated hardware, and implementation support. Recognized by Deloitte, HousingWire, and PropTech Breakthrough Awards for reshaping property technology and resident experience.
Funding
Public (NYSE: SMRT)
Customers
Property owners and operators in multifamily rental housing
Culture
Employee-first organization with emphasis on product innovation and industry leadership
Is This Role For You?
- You've spent 3-5 years in B2B SaaS or Multifamily demand generation and are hands-on with Pardot / Salesforce Marketing Cloud (ideally Trailhead certified)
- You own campaign performance end-to-end: from ZoomInfo list-building through Salesforce attribution; you speak both marketing and data fluently
- You've managed $40K+ monthly ad budgets on LinkedIn and programmatic networks and can articulate ROI trade-offs between channels in real time
- You thrive in a scrappy, accountable environment where you're both strategist and operator-no 'that's not my job' mentality
- You're excited by PropTech or real estate innovation and see demand generation as a competitive moat for enterprise SaaS
- You're hands-off: if you delegate Pardot maintenance, ZoomInfo list hygiene, or campaign setup entirely and only want to 'strategize,' this role will frustrate you
- You lack direct-buy ad platform experience or avoid getting into dashboards; this role requires 50%+ hands-on execution
- You can't measure and defend ROI; if you're uncomfortable with attribution models, A/B testing rigor, and monthly KPI reviews, misalignment is likely
Interview Process
Screening Call
Discuss Pardot/SFMC depth, ZoomInfo workflow examples, and recent campaign ROI stories (15-20 min with recruiter or hiring manager)
Technical Deep-Dive
Walk through a real Pardot nurture program or LinkedIn campaign you've built; discuss data architecture, testing, and attribution (30-45 min)
Strategy & Case Study
Present a demand gen challenge you'd tackle at SmartRent; include channel mix, ZoomInfo targeting, and projected ROI (30 min conversation with hiring manager)
Leadership & Culture Fit
Meet with cross-functional stakeholder (Sales, Enablement, or Design) to assess collaboration style and alignment with company values (20-30 min)
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.