Marketing and Advertising Consultant

As part of Slalom’s Marketing, Advertising and Experience (MAX) team, you will help clients reimagine how they plan, personalize, measure, and orchestrate their sales, marketing, advertising, and loyalty efforts. You’ll work hands-on across strategies for marketing, sales, advertising, customer data, personalization, commerce, campaign operations, measurement, and martech – bringing together structured problem solving, data storytelling, and modern marketing and sales platforms to drive meaningful client impact.

You’ll have the opportunity to deepen your craft, stretch into new skill areas, and contribute to the rapid evolution of modern marketing and sales capabilities including commercial integration, AI/gen AI, agentic marketing and sales workflows, identity resolution, measurement modernization, and next-generation marketing and sales technologies.

What You’ll Do

Client Delivery & Impact

• Deliver high-quality work products that translate complex marketing, advertising, sales, customer, and data challenges into clear insights, frameworks, or activation plans.
• Conduct assessments of marketing and/or sales capabilities, operating models, customer journeys, sales and sales support role journeys, customer/account data and martech/ad tech/sales tech ecosystems to identify opportunities for improvement.
• Support or lead the design of future-state capabilities including B2B GTM functional strategy articulation, territory management, channel strategy and operations, account planning, personalization, lead generation, customer data strategy, identity resolution, creative/campaign operations, content supply chain, sales forecasting, customer success, sales enablement, or measurement frameworks.
• Develop customer, sales, and marketing data strategies to unlock growth potential, customer value and business results.
• Develop actionable roadmaps, requirements, and implementation plans across platforms such as CDPs, CRM, marketing automation, prospecting, journey orchestration, marketing attribution, analytics, sales forecasting, revenue intelligence, or AI/gen AI solutions.
• Synthesize information across business, data, technology, and creative disciplines to inform well-reasoned recommendations and tradeoffs.
• Apply Slalom and industry best practices to ensure delivery excellence and measurable outcomes.

Communication & Influence

• Create high-quality written, visual, and verbal communications that simplify complexity and support decision-making.
• Tailor communication for diverse audiences and lead or support discussions to build clarity and alignment.
• Use inclusive communication and active listening to guide teams toward productive collaboration.

• Build trust with client teams through empathy, credibility, and consistent delivery.
• Collaborate with cross-functional practitioners—design, engineering, data, analytics, media, transformation, and strategy—to deliver integrated solutions.
• Proactively identify risks, surface issues, and co-create solutions that maintain momentum and strengthen partnerships.

• Support or lead the development of measurement frameworks, marketing analytics, attribution approaches, experimentation plans, and KPI alignment.
• Highlight tangible marketing and sales outcomes such as revenue lift, efficiency gains, improved engagement, or operational impact.
• Define qualitative and quantitative success measures and incorporate them into delivery.
• Leverage emerging technologies, including AI and AI agents, to enhance analysis, automation, and delivery efficiency.

• Contribute to Slalom playbooks, frameworks, perspectives, and accelerators across marketing transformation, sales strategy, advertising, customer data, loyalty, and martech.
• Stay current with industry trends across marketing, sales, advertising, commerce, and loyalty.
• Bring new methods and creative solutioning into project and practice work.

• Engage in Slalom’s culture by building relationships across capability, geography, and industry teams.
• Support practice growth through participation in internal initiatives, capability-building, mentoring, and community activities.
• Contribute to a diverse, inclusive, and psychologically safe environment where team members can succeed.
• Manage personal productivity, proactively upskill, and pursue growth based on feedback, reflection, and career aspirations.

• Identify and surface opportunities within delivery environments to support client growth and account strategy.
• Participate or lead proposal development, solutioning, and SOW creation as appropriate.
• Represent Slalom’s brand, values, and expertise when engaging with clients and external networks.
• Contribute to knowledge management through organized documentation, asset reuse, and storytelling.

Experience & Background

• 3–7 years of combined experience in marketing, B2B sales, advertising, digital, martech, commerce, or consulting roles.
• Experience in one or more modern commercial capability areas (expertise in all is not expected):
• Marketing Strategy & Transformation
• Advertising Strategy & Transformation
• Sales Strategy & Transformation
• Customer Data & Personalization
• Marketing & Advertising Technology
• Creative & Campaign Operations
• Measurement & Analytics
• AI/GenAI & Agentic Marketing
• Loyalty Strategy

• Strong communication, storytelling, and presentation skills.
• Comfort working in hybrid environments with diverse teams and stakeholders.
• Ability to navigate ambiguity, manage competing priorities, and drive progress.
• Curiosity, growth mindset, and adaptability to learn new tools and methodologies.
• A collaborative, inclusive, and team-first approach aligned with Slalom values.

Strong exposure to (not required to be an expert) in an array of martech, ad tech, sales tech, and customer data platforms: Salesforce, Contentful, Contentstack, Snowflake, AWS, Databricks, Tealium, Salesforce Sales Cloud, Salesforce Revenue Cloud, Gong, Clari, Salesloft, and other similar technology platforms that serve sales, marketing, and advertising.

About Us

Slalom is a fiercely human business and technology consulting company that leads with outcomes to bring more value, in all ways, always. From strategy through delivery, our agile teams across 52 offices in 12 countries partner with clients to co-create powerful customer experiences, modern ways of working, and meaningful impact.

What sets us apart? We believe work should be challenging and fulfilling, not perfect, but possible. That’s why we prioritize purpose, flexibility, connection, and recognition, so our people can thrive and love what they do, most days.