The Challenge
SiriusPoint is a $3B+ specialty underwriter (NYSE: SPNT) scaling its North America marketing function. You'll own strategy and execution for a region where brand presence directly impacts broker partnerships and growth in a competitive (re)insurance market.
Your Mission
Map North America P&L priorities and develop initial marketing roadmap aligned with business growth targets
Audit current content, digital, and campaign performance; identify quick wins for Q1-Q2 impact
Launch 2-3 high-impact campaigns (thought leadership, event presence, or digital initiatives) to establish credibility with brokers and partners
Establish vendor/agency relationships and operational cadence for content, events, and campaign delivery
Build and execute a fully-scoped North America marketing plan with measurable KPIs across content, events, and digital channels
Increase brand awareness and engagement metrics (website traffic, social followers, event attendance) by 30%+
Deliver 8-12 high-quality content assets (articles, case studies, videos, thought leadership) that position SiriusPoint as industry leader
Establish employer branding program with HR; launch 3+ employee story campaigns to support talent acquisition
KPIs You'll Own
Campaign engagement rate
Track open rates, click-through rates, and conversion rates across email, digital, and content campaigns.
Event ROI
Measure attendance, lead generation, and pipeline impact from sponsored conferences, awards, and hosted events.
Content performance
Monitor views, shares, and engagement on thought leadership pieces, press releases, and digital content across channels.
Website and social growth
Track monthly website traffic, social follower growth, and engagement rates across LinkedIn, Twitter, and other platforms.
Brand awareness lift
Measure unaided brand recall and perception shifts among brokers, partners, and target industry audiences.
Tools & Stack
Your Team
Your Manager
Global Head of Marketing & External Communications
Current Team
Newly created role; you'll be the first dedicated North America marketing manager reporting to global marketing leadership
New role
The Package
Salary
$95K-$130K base
Remote
On-site in New York, NY office with travel opportunities
Benefits & Perks
Company Intelligence
SiriusPoint is a specialty underwriter providing Property & Casualty and Accident & Health insurance and reinsurance globally. Bermuda-headquartered, NYSE-listed (SPNT), with $3.0B+ in total capital and offices in New York, London, Stockholm, and beyond. Financial strength ratings: A (Fitch), A- (AM Best & S&P), A3 (Moody's).
Funding
Public (NYSE: SPNT)
Customers
Brokers, Managing General Agents, program managers, and global (re)insurance clients
Is This Role For You?
- You've driven B2B marketing strategy and campaigns in complex, regulated industries (insurance, finance, enterprise SaaS)
- You're comfortable building marketing from scratch and wear multiple hats (content, events, digital, stakeholder management)
- You have proven ability to translate business priorities into marketing strategy and secure executive buy-in
- You thrive managing cross-functional teams, vendors, and external agencies with strong project management skills
- You understand the importance of thought leadership and brand positioning in highly competitive, relationship-driven markets
- You need a fully remote setup; this is on-site in NYC with frequent travel
- You expect a large marketing team or deep specialization; this is a solo/small-team, generalist role launching a function
- You lack experience in B2B or regulated industries; insurance/reinsurance dynamics and compliance matter here
Interview Process
Initial screening
Phone call with recruiter to assess background, B2B/industry experience, and fit for newly created role
Marketing strategy interview
Conversation with Global Head of Marketing & External Communications about your approach to building North America strategy and aligning with business priorities
Case study or scenario
Walk through how you'd approach a specific challenge (e.g., launching a broker awareness campaign, managing a major event, rebuilding digital presence)
Stakeholder interview
Brief conversation with P&L or product leader to gauge your ability to translate business needs into marketing plans
Offer stage
Final conversation with Global Head of Marketing on compensation, role scope, and expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.