The Challenge
SERHANT. is the world's most-followed real estate brand, and their Sellit education platform is at an inflection point with 47K+ agents across free and paid tiers. You'll own community as the growth and retention engine-building the systems and culture that turn agents into paying, loyal members.
Your Mission
Map current member engagement patterns and identify top 20% of high-value behaviors driving retention and upsells
Design and launch 3-5 high-engagement community programs (daily challenges, recognition frameworks, milestone celebrations) to establish sticky habits
Conduct 30+ member interviews to surface friction in free-to-paid conversion funnel and document top churn signals
Build retention playbook with data team: define engagement metrics that predict renewal vs. churn, set benchmarks
Grow paid membership base by 25-40% through community-led conversion, with clear attribution to engagement initiatives
Reduce churn by 15-20% through early intervention system targeting at-risk members based on behavioral signals
Build and activate upsell pathways (Starter → Member → Group Coaching → PRO) with documented conversion rates per stage
Establish yourself as visible leader: host weekly community calls, mentor top performers, become trusted voice agents recognize
KPIs You'll Own
Monthly Active Community Members
Percentage of total membership base logging in and engaging weekly; target 60%+ DAU/MAU ratio.
Free-to-Paid Conversion Rate
% of free tier agents converting to paid membership monthly; ladder by program depth (Starter → PRO).
Net Revenue Retention (NRR)
Blended metric measuring renewal + upsell expansion revenue; target 110%+ for membership cohorts.
Member Churn Rate
Monthly/annual churn % by cohort and engagement tier; identify early warning signals (e.g., 0 logins in 7 days).
Content Engagement Velocity
Posts, comments, challenge participation, and live event attendance per member per week.
Time-to-First-Deal (Member Cohort)
Days from joining paid tier to first agent deal closed; proxy for member satisfaction and real-world value.
Tools & Stack
Your Team
Your Manager
Head of Sellit or VP Growth (not specified)
Current Team
Content team, Marketing team, Sales team, Operations team, Data team (cross-functional collaboration)
New role or expansion; backfill status unclear from JD
The Package
Salary
$180K-$220K base
Remote
Hybrid (based in New York, NY; some on-site expected for community events and leadership visibility)
Benefits & Perks
Company Intelligence
SERHANT. is the world's most-followed real estate brand, disrupting traditional brokerage through in-house content creation and media amplification. Sellit is their education and coaching platform for real estate agents, powered by community and proprietary curriculum.
Customers
47K+ real estate agents (free and paid tiers); real estate buyers, sellers, developers
Culture
High-energy, media-forward, creator-focused; emphasis on showing up visibly and building credible relationships
Is This Role For You?
- You've built or scaled a community (online or offline) from 0 to 5K+ members and understand what drives daily engagement and retention
- You're obsessed with data: you define success metrics, track engagement velocity, and use behavioral signals to drive decisions
- You're equally comfortable in the spreadsheet (building systems, analyzing cohorts) and on camera (hosting events, mentoring members, being a visible leader)
- You've driven membership or SaaS growth and understand the full funnel: free-to-paid conversion, upsell mechanics, and churn prevention
- You thrive in collaborative, cross-functional environments and can align product, content, sales, and ops teams around community goals
- You prefer behind-the-scenes work; this role requires high visibility and frequent direct interaction with members
- You're not data-driven or don't enjoy measuring and optimizing engagement metrics
- You've only managed communities as a side project; this needs someone who's made growth and retention their primary focus
- You're uncomfortable with real estate or don't see the value in upskilling agents to close more deals
Interview Process
Initial Screening
Conversation about community-building background, past growth metrics, and why SERHANT. interests you
Case Study / Take-Home
Likely asked to design a 3-month engagement strategy or analyze a community retention problem
Director/Leadership Panel
Meet with Head of Sellit/Growth and cross-functional stakeholders (Content, Sales, Ops) to assess collaboration style
Member Interaction Exercise
Simulate hosting a community call or responding to member feedback; tests credibility and emotional intelligence
Final Round with Founder/Executive
Likely conversation with senior leadership on vision for Sellit community and long-term growth
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.