The Challenge
Mova is Serasa Experian's Credit-as-a-Service platform democratizing access to credit across Brazil. You'll own go-to-market strategy, positioning, and growth initiatives for a mission-critical financial product reaching originators, investors, and borrowers.
Your Mission
Define and document Mova's core positioning, key messaging pillars, and competitive differentiation across all customer segments
Launch first demand generation campaign targeting either originators or investors with measurable conversion funnel (visits → leads → qualified demos)
Establish baseline KPI tracking dashboard monitoring CAC, CLTV, lead conversion rates, and product engagement metrics
Build collaborative motion with Sales and Product teams-weekly syncs, shared playbooks, aligned messaging framework
Execute 2-3 integrated go-to-market campaigns across channels (content, events, outbound, paid) with documented ROI and CAC benchmarks
Achieve 20%+ month-over-month growth in qualified lead volume with improving conversion rates (target: 10%+ MQL-to-SQL conversion)
Develop and scale account-based marketing program targeting high-value financial institutions and credit originators
Produce strategic content library (10+ assets) including case studies, whitepapers, product guides and sales enablement materials demonstrating credit use cases
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost per acquired customer segment (originator vs. investor) to optimize marketing spend efficiency.
CLTV (Customer Lifetime Value)
Measure revenue per customer over relationship lifetime to justify acquisition spend and guide pricing strategy.
Lead Conversion Rate
Monitor MQL-to-SQL and SQL-to-Customer conversion rates to diagnose funnel bottlenecks and messaging effectiveness.
Churn Rate
Track customer retention and identify at-risk accounts for targeted retention campaigns.
Awareness & Engagement Metrics
Measure content consumption, event attendance, and brand sentiment across target segments.
Tools & Stack
Your Team
Your Manager
VP Marketing or Chief Marketing Officer (exact title not specified)
Current Team
Cross-functional collaboration with Sales, Product, and internal Marketing teams
New role to lead Mova's dedicated growth and product marketing initiatives
The Package
Salary
R$100K-R$140K base
Remote
Hybrid - based in São Paulo, SP with flexibility
Benefits & Perks
Company Intelligence
Serasa Experian is Brazil's largest and first Datatech company, leading in risk and opportunity intelligence for credit, authentication, and fraud prevention. Operating across 32 countries with 22,000 employees, the London-listed FTSE 100 company transforms uncertainty into confident decisions for individuals and businesses.
Team Size
22000
Funding
Public (London Stock Exchange: EXPN)
Customers
Financial institutions, credit originators, investors, enterprises
Culture
Innovation-driven, data-obsessed, people-first with emphasis on inclusive environment and career flexibility
Is This Role For You?
- You've owned go-to-market strategy or product marketing in B2B SaaS, fintech, or financial services-and you have metrics to prove impact
- You think in systems: you connect product features → customer pain points → messaging → campaign results → revenue impact
- You're equally comfortable in a spreadsheet (analyzing CAC, conversion funnels) and in Figma (reviewing campaign creative)
- You speak advanced English and can navigate cross-cultural, matrix-style collaboration across global Experian teams
- You're genuinely curious about credit markets, financial inclusion, or how technology reshapes financial services
- You need hands-on creative production-this role is strategy and direction, not design or copywriting execution
- You're uncomfortable with ambiguity or prefer working solo-this is deeply collaborative (Sales, Product, Corporate teams)
- You treat marketing as a cost center rather than a growth lever-Experian expects data-driven ROI on every campaign
Interview Process
Initial conversation
Recruiter screens for fintech/SaaS background, go-to-market experience, and growth mindset
Marketing case study
You'll present a past go-to-market campaign-metrics, strategy, what you'd do differently
Cross-functional panel
Meet with Head of Product, Sales Leader, and Marketing stakeholders to assess collaboration fit and strategic thinking
Final leadership interview
Executive conversation on vision, company strategy, and how you'd position Mova in the market
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.