The Challenge
Searchability is building the AI operating system for supply chain logistics—backed by serious funding and experienced founders. You're coming in as their first Head of Marketing to architect the entire demand engine from scratch and establish category leadership.
Your Mission
Define and lock brand positioning, messaging pillars, and go-to-market strategy with founders and sales
Launch paid acquisition strategy on LinkedIn and Google with baseline CAC and conversion benchmarks
Build marketing team hiring plan and onboard first 1-2 direct reports (demand gen, content, or events lead)
Secure speaking slots and sponsorships at 2-3 tier-1 supply chain or AI conferences
Drive 200+ qualified pipeline opportunities monthly through paid, organic, and event channels combined
Launch and execute 2 owned thought leadership events or webinar series (minimum 150 registrations each)
Establish organic social and content calendar generating 500+ monthly engaged followers across LinkedIn/Twitter
Build marketing attribution model and prove marketing-sourced revenue impact to the exec team
KPIs You'll Own
Monthly pipeline generated
Qualified opportunities created by marketing (paid, organic, events, direct) tracked to revenue impact.
CAC and payback period
Cost per acquisition across channels and how long it takes to recoup via customer lifetime value.
Event ROI
Leads, pipeline value, and deals closed attributed to events and sponsorships vs. total spend.
Organic growth rate
Month-over-month growth in followers, engagement, and organic traffic to site and content.
Brand awareness lift
Aided/unaided awareness among target supply chain decision-makers (surveyed quarterly).
Tools & Stack
Your Team
Your Manager
Founders / CEO
Current Team
Solo marketing function—you're the first head of marketing
Build team from scratch; plan to hire demand gen, content, events, and potentially operations support
The Package
Salary
$180K base
Equity
Equity package (amount TBD)
Remote
On-site, San Francisco Bay Area (relocation expected)
Benefits & Perks
Company Intelligence
Searchability® is an AI-powered supply chain and logistics platform backed by strong funding. They're solving real-world global challenges in supply chain optimization through cutting-edge AI, with experienced operators at the helm.
Funding
Well-funded (Series stage not specified)
Culture
Fast-growing, hands-on, direct collaboration with founders and technical team
Is This Role For You?
- You've built marketing from 0→1 or 1→10 at a B2B SaaS startup and loved owning the whole funnel
- You're comfortable jumping between strategy (brand positioning, GTM) and execution (running LinkedIn campaigns, managing events)
- You have direct experience marketing technical/enterprise products (SaaS, AI, supply chain, logistics) to decision-makers
- You thrive in ambiguity, can move fast, and enjoy building playbooks and team processes alongside the founders
- You need a fully staffed marketing team handed to you—you're building this from zero
- You're not willing to relocate to SF or work fully on-site; this role requires in-person collaboration
- You've only done single-channel marketing (e.g., just paid ads or just content) without multi-channel P&L ownership
Interview Process
Initial conversation
Discuss your track record in 0→1 or 1→10 marketing roles, focusing on how you built demand gen and teams
Strategy deep-dive
Walk through a GTM or brand positioning case study from your past; discuss multi-channel marketing approach
Founder meeting
Conversation with CEO/co-founders on vision, product roadmap, competitive landscape, and marketing philosophy
Sales/product alignment
Chat with head of sales or product to validate how you'd work cross-functionally and prioritize pipeline
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.