The Challenge
Scholarly is building the AI-native operating system for higher education faculty data. You'll own the entire growth engine-from demand generation to pipeline quality-reporting directly to the CEO as the company scales across institutions.
Your Mission
Launch 2-3 high-performing paid acquisition campaigns (LinkedIn, Google, programmatic) targeting provosts and faculty affairs leaders with clear CAC and pipeline ROI targets
Execute first 2 webinars or virtual events with >100 registrants each and >25% conversion to qualified pipeline
Audit and optimize entire marketing funnel: establish baseline attribution model, identify top 2-3 underperforming channels to cut, and document lead quality scoring with sales
Develop 4-6 cornerstone content assets (case study, whitepaper, thought leadership series) anchored to customer wins and higher ed pain points
Own $X pipeline generated from marketing; hit revenue contribution target and establish repeatable demand gen playbook across 3+ channels
Build and hire 1-2 marketing team members (content + paid specialist or events coordinator); document processes and SOPs for handoff
Achieve 40%+ month-over-month improvement in paid campaign CAC and pipeline conversion rate through continuous optimization and testing
Establish quarterly market intelligence reports; identify 2+ strategic partnership or co-marketing opportunities with higher ed associations or complementary vendors
KPIs You'll Own
Marketing-sourced pipeline
Total ARR in qualified opportunities generated by marketing campaigns, tracked to close.
Cost per lead (CPL)
Blended cost across all paid and organic channels; segment by channel and campaign.
Lead quality score / conversion rate
% of marketing-qualified leads that convert to sales-qualified leads and eventually customers.
Content engagement & reach
Page views, time-on-page, downloads, and social shares for top 10 content assets.
Event performance
Attendance, registration-to-attendee ratio, post-event pipeline booked, and cost-per-qualified-lead from events.
Attribution & channel mix
Revenue influenced by each channel (paid, organic, events, content) to inform budget allocation.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Solo; likely 1-2 existing contributors or contractors
New role; opportunity to build marketing function from ground up
The Package
Salary
$160K-$200K base
Variable
Performance bonus likely (10-20% range typical for VP growth)
Equity
Stock options expected at VP level; not specified in posting
Remote
On-site: Denver or Seattle (no remote flexibility mentioned)
Benefits & Perks
Company Intelligence
Scholarly is an AI-native platform for higher education institutions, unifying faculty data, workflows, annual reviews, promotion & tenure, and appointment tracking. The company is mission-driven, product-focused, and scaling rapidly across the higher ed market.
Culture
Mission-driven, product-focused, fast-growing; values meaningful impact in higher ed; player-coach mentality expected
Is This Role For You?
- You've built real pipeline in a B2B SaaS or AI company (not just run campaigns or reports)
- You're comfortable writing, designing, analyzing, and strategy-setting-no 'that's not my job'
- You understand higher ed pain points or have sold to universities, provosts, or faculty before
- You love testing, learning, and cutting underperforming channels fast; data guides your decisions
- You need to work remote or hybrid; this is on-site Denver or Seattle only
- You're a 'marketing manager' who hands everything off; this role demands hands-on execution
- You haven't tracked marketing-sourced pipeline or revenue impact-reporting metrics only won't cut it
Interview Process
Initial screen
Recruiter or CEO: background, growth marketing experience, higher ed familiarity, hands-on toolkit
Case study or take-home
Analyze Scholarly's positioning, propose a 90-day demand gen plan, or audit a competitor's marketing funnel
CEO conversation
Deep dive on strategy, market opportunity, vision for growth engine, team building plans
Final round
Reference checks, offer negotiation
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.