The Challenge
Scale AI is building reliable AI systems for critical decisions across Fortune 500s. As ABM Manager, you'll own the 1:1 playbook for enterprise accounts in Healthcare, Financial Services, and Consumer Goods—directly driving pipeline and revenue for their most important deals.
Your Mission
Map and launch 1:1 ABM campaigns for 15-20 P0/P1 target accounts with defined buying committee penetration targets
Build vertical-specific campaign strategies for Healthcare, Financial Services, and Consumer Goods with tailored messaging and channel sequencing
Establish ABM KPI framework and reporting dashboard tracking account engagement, buying committee signals, and pipeline influence
Execute first multichannel campaign blending digital ads, direct mail, web personalization, and in-person experiences for top 5 accounts
Scale ABM motion to 40+ target accounts with documented playbooks that systematize what works across verticals
Demonstrate measurable pipeline impact—track influenced pipeline dollars and win rate lift from ABM-engaged accounts vs. control set
Develop repeatable executive engagement programs (personalized landing pages, event support, intent-driven targeting) that sales teams can operationalize
Refine channel mix and content strategy based on 6-month performance data; identify highest-ROI channels per vertical and account segment
KPIs You'll Own
Influenced Pipeline (dollars)
Total pipeline created or accelerated from ABM-engaged accounts, tracked through Salesforce and attributed back to campaigns.
Buying Committee Penetration
Percentage of target stakeholders (by account) engaged with Scale's messaging within defined time window.
Account Engagement Score
Composite signal combining digital interactions, content consumption, intent data, and direct outreach response rates.
Campaign ROI (by vertical & channel)
Pipeline influenced ÷ Campaign spend (digital, direct mail, events) to identify highest-efficiency channels and verticals.
Win Rate Lift (ABM vs. non-ABM)
Comparative win rate on ABM-engaged accounts versus baseline accounts to quantify strategy impact.
Tools & Stack
Your Team
Your Manager
Head of Growth Marketing
Current Team
Growth marketing team (demand gen, ABM, revenue ops); Enterprise GTM team; sales org
New role
The Package
Salary
$130K-$160K base
Variable
Equity package included
Equity
Yes, equity component (amount not specified)
Remote
On-site, San Francisco Bay Area
Benefits & Perks
Company Intelligence
Scale AI builds reliable AI systems for the world's most important decisions, serving Fortune 500 enterprises. The company is backed by top-tier investors and operates in the high-growth enterprise AI/ML space with strong product-market fit.
Customers
Enterprise accounts in Healthcare, Financial Services, Consumer Goods, and other verticals
Is This Role For You?
- You've run 1:1 ABM programs end-to-end and can prove pipeline impact with real numbers from 3+ years in ABM
- You're comfortable with sales—you've partnered directly on account planning, stakeholder mapping, and coordinated campaign execution
- You're a data nerd who can translate engagement signals and attribution into clear, actionable narratives for leadership
- You've worked in enterprise SaaS, AI/ML, or high-growth B2B tech and understand the buying dynamics and sales cycles
- You're hands-on with ABM tech (Clay, Qualified, Sendoso) and marketing automation platforms; you don't just hand off to ops
- You're a traditional demand gen marketer who views ABM as just another campaign channel—this role requires deep strategic ownership and 1:1 focus
- You lack direct enterprise sales partnership experience or can't articulate how your work influenced deals and pipeline
- You're remote-only and unwilling to work on-site in SF; Scale values in-person GTM collaboration
Interview Process
Screening call
Recruiter discussion on ABM background, enterprise sales experience, and fit for on-site role
Hiring manager conversation
Head of Growth Marketing dives into your ABM strategy, campaign examples, and how you measure pipeline influence
Case study / strategy exercise
Likely asked to outline an ABM playbook for a target vertical or account scenario (Healthcare, FS, Consumer Goods)
Cross-functional panel
Conversation with Enterprise GTM or sales leadership to assess partnership capability and communication clarity
Final round
Senior leadership alignment on strategy, culture fit, and start timeline
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.