The Challenge
Samsung Ads is scaling partnership marketing across gaming, media, and device ecosystems. You'll lead cross-functional initiatives that drive subscription funnel conversion and build strategic alliances that move real business metrics.
Your Mission
Map and audit current partnership portfolio; identify 3-5 high-impact expansion opportunities across gaming/media verticals
Establish partnership marketing OKRs, success metrics, and reporting cadence with internal stakeholders (SPG, Product Marketing, Services teams)
Onboard 2-3 new strategic partners with documented playbooks and clear KPI expectations
Deliver 2 partnership campaign proposals that align device/services storytelling with partner business objectives
Execute 4+ co-marketed campaigns tracking conversion lift through partnership channels; optimize based on A/B testing
Build reusable partnership playbook templates for onboarding, creative collaboration, and performance monitoring
Improve cloud gaming funnel conversion by 15%+ through partnership-driven user acquisition and retention initiatives
Establish formal partner success review cadence; achieve 90%+ partner satisfaction scores on relationship and execution quality
KPIs You'll Own
Partnership-Driven Conversion Rate
Track subscription funnel conversion lift attributed to co-marketing programs vs. baseline.
Partner Program ROI
Measure cost per acquisition and lifetime value from partnership channels; benchmark against direct channels.
Partner Onboarding Time-to-Launch
Days from partner agreement to first campaign live; target <45 days.
Partner Satisfaction NPS
Quarterly NPS from partners on relationship quality, communication, and execution excellence.
Campaign Performance vs. OKR Achievement
% of partnership campaigns hitting pre-agreed KPI targets (reach, engagement, conversion).
Tools & Stack
Your Team
Your Manager
Director or VP of Partnership Marketing / Strategic Partnerships Group
Current Team
3+ member partnership marketing team (size inferred from 'lead our Partnership Marketing team')
Team lead/backfill role; you'll build out team capability
The Package
Salary
$145K-$180K base
Variable
Likely 15-25% bonus tied to campaign/partnership OKRs
Equity
Possible RSUs (Samsung Ads is Samsung division)
Remote
On-site, New York City Metropolitan Area; no remote flexibility indicated
Benefits & Perks
Company Intelligence
Samsung Ads is Samsung's advertising and partnership marketing division, focused on monetizing device and services ecosystems (gaming, media, smart home). The team operates at the intersection of hardware, software, and advertiser relationships, targeting premium consumer electronics and digital services audiences.
Funding
Part of Samsung Electronics (public, $280B+ market cap)
Customers
Gaming partners, media companies, consumer electronics brands, subscription services
Culture
Enterprise-scale, cross-functional, partnership-driven; fast-paced consumer tech environment
Is This Role For You?
- You've shipped 5+ partnership marketing campaigns and can prove conversion/revenue impact with clean attribution
- You thrive managing stakeholders across sales, product, marketing, and external partners simultaneously—and actually enjoy the complexity
- You're analytical: you model funnel dynamics, set data-backed OKRs, and ruthlessly optimize based on metrics
- You've negotiated or managed co-marketing agreements, partner onboarding, and SLA enforcement at scale
- You need remote flexibility or prefer distributed teams—this is on-site NYC with no hybrid option mentioned
- You're uncomfortable with ambiguity around partner attribution; Samsung's funnel complexity will require constant measurement refinement
- You've only done agency-side partnership work; you need direct P&L ownership and internal stakeholder management experience
Interview Process
Phone Screen
Recruiter confirms partnership marketing background, 8+ years, consumer electronics/gaming/media preference
Hiring Manager Conversation
1:1 with direct manager (Director/VP SPG or similar); deep dive on 2-3 biggest partnership campaigns you've led, metrics, challenges, stakeholder complexity
Cross-Functional Panel
Meet Product Marketing, Services (gaming/media), and one key internal partner; assess collaboration style and strategic thinking
Case Study / Strategy Exercise
Likely receive a Samsung Ads partnership scenario; develop proposal with partner selection, campaign idea, metrics, 90-day plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.