The Challenge
Sam's Club needs someone to own the entire machine behind customer communications-email, SMS, push, in-app. You'll manage complex, concurrent campaigns for a massive member base, balancing speed, quality, and personalization at scale.
Your Mission
Ship 20+ campaigns end-to-end in SFMC and Airship with zero critical QA failures; establish your baseline for production velocity and quality standards
Document and standardize the approval workflow and change-request process to cut cycle time by 25%
Build and deploy 5+ A/B test variants with clean versioning and reporting; prove the rigor of your testing ops
Audit and fix 100% of cross-client rendering issues in the current template library; own the QA bar going forward
Scale to managing 40+ concurrent campaigns per month with <2% critical defect rate; become the throughput and reliability baseline
Enable SQL-driven segmentation on 10+ complex audience definitions; reduce manual segment errors by 40%
Expand omnichannel execution: fully operationalize push and in-app campaigns through Airship; integrate SMS execution into standard workflow
Build internal knowledge hub: document production playbooks, troubleshooting guides, and best practices; train team on SFMC and Airship workflows
KPIs You'll Own
Campaign Deployment Success Rate
Percentage of campaigns deployed on schedule with zero critical QA failures or post-send issues.
Time-to-Deploy (TtD)
Average days from creative handoff to live send; target: reduce by 20% within 6 months.
A/B Test Velocity
Number of multivariate tests launched and analyzed per month; track learning velocity and statistical rigor.
Cross-Channel Volume
Number of email, SMS, push, and in-app sends per month; measure operational scale and omnichannel adoption.
QA Rework Rate
Percentage of campaigns requiring revision post-QA; target: <5%.
Tools & Stack
Your Team
Your Manager
Not specified; likely Digital Marketing Director or VP of Marketing
Current Team
Cross-functional: creative, lifecycle marketing, analytics, operations, product
New role or backfill not specified
The Package
Salary
$95K-$120K
Remote
On-site in Bentonville, AR; no remote flexibility mentioned
Benefits & Perks
Company Intelligence
Sam's Club is Walmart's membership-based warehouse club with millions of active members. The marketing team drives customer engagement through owned channels-email, SMS, push, in-app. This is a high-volume, data-driven environment where execution excellence drives retention and lifetime value.
Customers
Millions of Sam's Club members
Is This Role For You?
- You've run production operations for email or mobile messaging at scale (100K+ sends/month) and thrive on operational discipline
- You code HTML/CSS and AMPscript fluently; SFMC is second nature, and you debug rendering issues without breaking a sweat
- You're obsessed with QA, testing rigor, and data-driven segmentation; you catch errors before they ship
- You love process improvement and building scalable workflows; you see inefficiency and immediately fix it
- You collaborate well cross-functionally and can translate creative vision into flawless technical execution
- You're looking for remote work or flexibility; this is on-site in Bentonville, non-negotiable
- You prefer strategic planning over hands-on execution; this role is 70% building and shipping, 30% ops planning
- You lack SFMC or comparable marketing automation platform experience; the learning curve will slow you down significantly
Interview Process
Recruiter Screen
30 min; confirm SFMC/email ops background and on-site availability
Hiring Manager (Digital Marketing Director)
45-60 min; deep dive on owned operations, SFMC expertise, and process thinking
Peer Panel
60 min; rotate through 2-3 cross-functional partners (creative lead, analytics, ops) to assess collaboration and technical depth
Technical Exercise (optional)
Build a simple email template in SFMC or code HTML/CSS snippet; show your QA process and attention to detail
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.