The Challenge
Rex is a diversified ecosystem spanning real estate PE, AI, insurance, and tech-with 8 live products already deployed across 50,000 residents and $5B in AUM. You'll lead hands-on commercialization of early-stage B2B ventures, turning internal proof-of-concept into repeatable, investor-facing revenue engines.
Your Mission
Establish and validate GTM playbook: cold outreach sequences, messaging framework, and objection handling docs for 2-3 priority products
Build first 20-30 qualified pipeline opportunities through targeted outbound, LinkedIn campaigns, and ecosystem events
Land 2-3 paid pilots with external customers outside Rex ecosystem; measure product-market fit signals
Create feedback loop with product/engineering: document customer needs and adapt offerings for external repeatability
Scale pilot cohort to 8-10 paying customers; achieve $500K-$1M ARR run rate across portfolio
Develop predictable outbound machine: repeatable scripts, sequencing, and qualification criteria that consistently book 15+ demos/month
Build go-to-market collateral suite: pitch decks, case studies, one-pagers, and product positioning docs that resonate with target buyer personas
Define and hire first Sales/GTM support role; document processes for handoff and scaling beyond yourself
KPIs You'll Own
Monthly Qualified Pipeline (MQP)
New qualified opportunities added to pipeline each month; target 20-30 in M1-3, scaling to 40+ by M6.
Pilot-to-Customer Conversion
Percentage of paid pilots that convert to full-term customers; benchmark 60%+ by M6.
CAC & Payback Period
Cost to acquire a customer and months to recover; target <12-month payback given early-stage leverage.
ARR (Annual Recurring Revenue)
Total annual contracted value from external customers; target $500K-$1M by end of Y1.
Outbound Activity Volume
Daily cold calls, emails, LinkedIn outreach; maintain 50+ touches/week to feed pipeline.
Tools & Stack
Your Team
Your Manager
Senior GTM Advisor and product leadership
Current Team
Cross-functional: engineering, product, and internal Rex business units (real estate, insurance, PE)
New role; first dedicated head of growth for this commercial thrust
The Package
Salary
$180K-$240K base
Variable
Performance bonus likely tied to ARR and pipeline targets; not specified
Equity
Likely equity stake given VP-level role in Rex ecosystem ventures; not specified
Remote
On-site, Austin, Texas Metropolitan Area
Benefits & Perks
Company Intelligence
Rex is a privately held diversified ecosystem led by Peter Rex, spanning real estate PE, technology, insurance, and AI. The company operates 8 live tech products solving operational problems across multifamily, insurance, and real estate-all backed by direct access to 50K residents, $5B in assets, and strategic partnerships. Mission: catalyze human flourishing through stewardship and innovation.
Team Size
500+
Funding
Privately held; funding details not disclosed
Customers
Internal: 50K residents, $5B AUM across real estate. External: early-stage pilots target multifamily operators, insurance carriers, PE firms
Culture
Missionary zeal, fanatical investor focus, ecosystem alignment, mission-driven, high-output entrepreneurial mindset
Is This Role For You?
- You thrive on traction-building in ambiguous early-stage environments and relish rolling up your sleeves to do the work yourself
- You have proven outbound GTM chops: cold calling, messaging iteration, pipeline building-not just managing a team
- You're entrepreneurial and cross-functional: comfortable working directly with product, engineering, and investors to adapt solutions to market needs
- You're energized by mission-driven work and have conviction around investor stewardship and building products for the real economy
- You can move fast, run scrappy campaigns, and learn from failure without waiting for perfect data or approval
- You need polish, brand, and a well-defined sales playbook before day 1; this role is about building from zero
- You're risk-averse or uncomfortable with direct customer rejection and rapid iteration cycles
- You're looking for a purely strategic or manager-focused VP role; this is hands-on execution with skin in the game
Interview Process
Initial screening
Conversation with senior GTM advisor and product lead about growth philosophy, early-stage traction experience, and fit with mission
GTM audit
You walk through 1-2 past ventures you've scaled; specific focus on outbound strategy, messaging, and first customer wins
Ecosystem immersion
Meet with product and engineering leadership; deep dive on 2-3 target products and customer personas to validate your understanding
Founder/leadership conversation
Meet Peter Rex or senior investment team to assess cultural alignment, investor mindset, and long-term vision fit
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.