The Challenge
Revolut is a 70M+ customer fintech powerhouse redefining how people manage money. You'll lead brand and growth strategy in Colombia—a high-growth market where positioning, localization, and campaign rigor directly impact user acquisition and retention.
Your Mission
Audit local market positioning, competitive landscape, and customer behaviour data to establish baseline understanding of Colombia's fintech opportunity
Develop and launch first go-to-market campaign for a key product feature with clear audience strategy, messaging, and channel mix
Build Colombia-specific brand voice and style guide that adapts global Revolut messaging to local nuances and cultural context
Establish campaign calendar and KPI framework with regional leadership to align on quarterly growth targets and experimentation priorities
Scale 2-3 successful campaigns into repeatable playbooks that regional teams can execute with consistency and measurable ROI
Deliver 4+ product launches with validated go-to-market strategies informed by audience research and A/B testing
Drive measurable improvements in acquisition funnel metrics (CAC, conversion rate, engagement) through data-driven campaign optimization
Partner with Growth team to operationalize content and creative workflows—reducing campaign launch time by 30% through process efficiency
KPIs You'll Own
Campaign Conversion Rate
Track % of campaign audience converting to sign-ups or product activations; directly measures go-to-market effectiveness.
Customer Acquisition Cost (CAC)
Cost per new customer acquired through your campaigns; critical for scaling profitable growth in Colombia.
Engagement Rate (by funnel stage)
Retention and activation metrics across acquisition, onboarding, and retention campaigns; informs product-marketing fit.
Time-to-Launch
Average days from campaign brief to live execution; measures operational efficiency and agility.
A/B Test Statistical Lift
% improvement from winning variants in messaging, creative, or audience targeting; ensures analytical rigour in optimization.
Tools & Stack
Your Team
Your Manager
Regional Marketing Lead or VP Growth (not specified)
Current Team
Growth team + cross-functional stakeholders (product, design, data)
New role—backfill or expansion for Colombia market growth
The Package
Salary
$65K-$85K COP base (estimated 2026 market for manager-level fintech marketing in Colombia; adjust based on local benchmarks)
Remote
On-site (Colombia location required)
Benefits & Perks
Company Intelligence
Revolut is a fintech super app with 70M+ customers globally, offering spending, saving, investing, exchange, and travel products. Founded 2015, now 13,000+ employees across offices and remote, on a mission to give people more visibility, control, and freedom with their money.
Founded
2015
Team Size
13000
Customers
70M+
Culture
Great Place to Work certified; values people, culture, bold ideas, redefining success, and turning complexity into simplicity.
Is This Role For You?
- You have 5+ years B2C marketing experience in fast-paced, hyper-growth tech (SaaS, fintech, payments preferred)
- You've proven ability to build growth strategies from zero in emerging markets—ideally Colombia or similar LatAm regions
- You obsess over data: running experiments, building dashboards, and distilling insights into actionable campaign strategy
- You can own storytelling end-to-end: from customer research and content strategy through creative execution and performance analysis
- You need remote flexibility—this is on-site in Colombia only
- You're uncomfortable with hands-on execution; this role requires deep campaign involvement, not just strategy
- You lack fintech/payments domain knowledge and aren't willing to ramp quickly on competitive landscape and product nuances
Interview Process
Phone Screen
Hiring manager assesses background in B2C growth marketing, Colombia market experience, and campaign case studies.
Marketing Case Study / Assignment
Present a go-to-market strategy for a hypothetical Revolut feature launch; evaluate audience strategy, messaging, channels, and KPIs.
Stakeholder Interview
Meet with regional leadership and Growth team to discuss cross-functional collaboration, roadmap priorities, and strategic vision.
Final Round
Executive conversation (likely VP Growth or CMO equivalent) on long-term vision, market opportunity, and cultural fit.
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Roles similares
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.