The Challenge
French Florist is scaling from concept to 200+ franchise units nationwide. You'll architect the entire digital revenue engine-from paid acquisition to loyalty-blending performance rigor with premium brand aesthetics in a category-defining lifestyle brand.
Your Mission
Audit all paid media channels (Google Ads, Meta, TikTok, Pinterest) and establish baseline CAC/ROAS targets; realign agency performance contracts
Map full-funnel customer journey and identify top 3 conversion friction points on website; kick off A/B testing roadmap
Build first 'Marketing as a Service' playbook for franchise enablement with repeatable local acquisition workflow
Establish analytics dashboard in Google Analytics + visualization tool; define core KPI reporting cadence
Reduce customer acquisition cost by 15-20% through paid media optimization while maintaining brand premium positioning
Increase site conversion rate by 20%+ through systematic CRO testing on landing pages and checkout flows
Launch loyalty program strategy and integrate with Klaviyo for lifecycle marketing; achieve 30%+ repeat purchase rate
Roll out franchise marketing playbook to 3+ new locations with predictable unit-level profitability metrics
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track CAC across all paid channels (Search, Social, TikTok) against LTV targets to ensure profitable scaling.
Return on Ad Spend (ROAS)
Measure direct revenue generated per dollar spent on paid media across all channels; benchmark against industry standards.
Site Conversion Rate
Monitor conversion rates by traffic source and landing page; target 20%+ lift through structured A/B testing.
Customer Lifetime Value (LTV)
Calculate repeat purchase frequency and average order value; optimize through loyalty program and lifecycle marketing.
Email/SMS Engagement Metrics
Track open rates, click rates, and revenue attribution from Klaviyo campaigns; optimize flows for seasonal and win-back segments.
Franchise Unit Economics
Measure cost to acquire customers at new franchise locations using standardized playbook; ensure 3:1 LTV:CAC minimum.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer (CMO)
Current Team
Performance Marketing agencies (external partners); Technology/Product teams; CRM/Email specialist(s)
New leadership hire to architect and own performance/growth function
The Package
Salary
$180K-$220K base
Remote
On-site in Los Angeles, CA (full-time)
Benefits & Perks
Company Intelligence
French Florist is a fast-growing 'mass-premium' franchise combining breathtaking floral artistry with seamless digital experience. The brand is scaling nationally and positioning itself as a category-defining lifestyle leader in the flower/gifting space.
Culture
Data-driven, brand-conscious, growth-obsessed; balances performance rigor with premium aesthetic
Is This Role For You?
- You've run performance marketing (paid search, paid social) at scale in e-commerce or retail and know how to audit agency work
- You're obsessed with data and analytics-you translate site behavior into product/tech roadmap requests that move the needle
- You understand franchise economics and can build 'playbooks' that work across multiple locations with different local teams
- You believe performance marketing can (and should) be beautiful; you don't commoditize premium brands
- You've only worked in B2B or enterprise SaaS; e-commerce unit economics and customer psychology are foreign to you
- You view paid media and brand as oil and water; you can't balance aggressive CAC targets with aesthetic integrity
- You prefer hands-off leadership; this role requires deep technical chops in Google Analytics, Klaviyo, and paid platform audits
Interview Process
Screening call (30 min)
CMO discusses role, growth trajectory, and your relevant e-commerce/franchise background
Technical case study (take-home)
You'll analyze a sample paid media account or conversion funnel; present findings and recommendations
Leadership interview
Deep dive on your approach to agency management, CRO strategy, and franchise enablement playbooks
Final round with CMO + potential stakeholder
Role expectations, team dynamics, and growth roadmap alignment
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.