The Challenge
Real Life Catholic is scaling fast—expanding their content platform, growing monthly donors, and launching a national Confirmation prep series. They need a Director of Growth to execute and optimize across email, social, and fundraising to hit aggressive growth targets.
Your Mission
Audit current email funnel performance and implement 2-3 optimization tests to improve conversion rates from social → email subscribers
Build and launch a 90-day content distribution calendar across YouTube, Facebook, X, and email with clear KPI targets
Establish baseline metrics for all growth channels (email open rates, donor conversion, social engagement) and create weekly reporting dashboard
Execute the pre-launch strategy for CORE (Confirmation prep series) including email sequences, landing pages, and campaign timeline
Grow email subscriber base by 25-35% through optimized social-to-email funnels and lead generation campaigns
Increase monthly donor base (Missionaries of Joy) by 20%+ through refined nurture sequences and donor journey optimization
Launch CORE series with 5,000+ initial signups and establish repeatable playbook for future product launches
Identify and scale top 2-3 content/campaign formats that drive highest engagement and conversion, doubling down on winning tactics
KPIs You'll Own
Email Subscriber Growth Rate
Track weekly/monthly growth in email list size across all campaigns and funnels, targeting 25-35% growth in first 6 months.
Donor Conversion Rate
Measure percentage of email subscribers converting to monthly donors, with goal to improve through nurture sequence optimization.
Social-to-Email Conversion
Track conversion rates from each social platform (YouTube, Facebook, X) to email signup, identifying which channels drive highest quality leads.
Campaign ROI (Product Sales & Event Attendance)
Measure revenue and attendance generated per marketing dollar spent across all campaigns and channels.
Email Engagement Metrics
Monitor open rates, click rates, and unsubscribe rates across daily/weekly email sends to optimize messaging and send times.
Social Engagement Rate
Track engagement (likes, comments, shares, video watch time) across YouTube, Facebook, and X to identify top-performing content.
Tools & Stack
Your Team
Your Manager
Not specified, likely CEO or COO
Current Team
Content team, video team, design team, internal staff—you'll coordinate across these groups
New role to scale growth operations
The Package
Salary
$110K-$140K base
Remote
Greater Philadelphia preferred, remote possibility (likely hybrid or on-site weighted)
Benefits & Perks
Company Intelligence
Real Life Catholic, founded by Chris Stefanick, reaches millions through digital content, live events, and media to share the love of Jesus. The organization is in a growth phase—expanding content platforms, growing monthly donors, and launching innovative products like CORE (national Confirmation prep series).
Customers
Millions reached through content; growing base of monthly donors and product customers
Culture
Mission-driven, Catholic faith-focused, execution-oriented, collaborative
Is This Role For You?
- You have 8+ years of marketing/growth leadership experience, ideally in nonprofit or mission-driven organizations
- You're a proven executor who loves turning strategy into weekly campaigns and measurable results—not just planning
- You understand Catholic culture and evangelization (bonus: you're Catholic yourself)
- You're comfortable juggling email, social, funnels, and analytics while keeping teams aligned and projects moving
- You're looking for pure strategy work—this is high-touch execution and day-to-day optimization
- You lack hands-on experience with email marketing platforms, Google Analytics, and social media management
- You don't have a genuine understanding of or alignment with Catholic faith and mission-driven work
Interview Process
Initial conversation
Discuss your growth marketing background, mission-driven experience, and understanding of Catholic evangelization
Portfolio/case study review
Walk through 2-3 campaigns you've executed end-to-end—focus on funnels, conversion optimization, and measurable results
Skill assessment
Deep dive on email marketing, analytics, social media strategy, and how you'd approach Real Life Catholic's specific challenges
Leadership conversation
Meet with founder/leadership to discuss mission alignment, team dynamics, and your approach to cross-functional execution
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.