Senior Manager, Digital Marketing

Seeking a Senior Manager to lead the development and execution of digital marketing strategies for leading media brands. This role is ideal for a performance-driven marketer who thrives in a fast-paced environment and is passionate about driving customer acquisition, revenue growth and operational excellence across a diverse client portfolio.

The Senior Manager will report to the Associate Director, Digital Solutions and play a key role in shaping strategy, managing client relationships, and optimizing cross-channel marketing performance.

Key Responsibilities

• Lead digital marketing strategy and execution across multiple clients, brands, and channels including email, paid media, social, search, and partner platforms
• Own and manage client relationships, serving as a trusted advisor and primary point of contact
• Develop and execute integrated campaigns aligned to client goals for acquisition, engagement and revenue growth
• Translate data into actionable insights, delivering clear reporting, campaign analysis and optimization recommendations
• Manage and forecast marketing budgets, ensuring efficient allocation and strong return on investment
• Partner cross-functionally with creative, operations, analytics and external vendors to deliver seamless campaign execution
• Identify and scale new growth opportunities, channels and revenue streams
• Oversee vendor performance, ensuring campaigns are delivered accurately, on time and at a high standard
• Implement process improvements to increase efficiency, speed to market and scalability across the team

Qualifications

• 3+ years of experience in digital marketing, performance marketing, or related field
• Bachelor’s degree from an accredited college or university
• Strong analytical mindset with the ability to interpret data and drive decision-making
• Excellent communication skills, with the ability to present insights clearly to stakeholders
• Highly organized with strong attention to detail, while maintaining a strategic perspective
• Proven ability to manage multiple priorities in a fast-paced, evolving environment
• Experience with paid media platforms (e.g., SEM, paid social)
• Familiarity with email marketing platforms and lifecycle marketing strategies
• Client-facing or account management experience preferred
• Collaborative team player with experience working cross-functionally
• Proficiency in Excel and PowerPoint
• Experience with basic HTML or design tools is a plus

Pay: $85,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Hybrid remote in New York, NY 10018