The Challenge
PTC Therapeutics is a 25-year-old biopharmaceutical powerhouse focused on rare diseases. You'll be the marketing engine translating cutting-edge science into real patient impact across Brazil's healthcare landscape.
Your Mission
Map the rare disease landscape in Brazil and establish baseline awareness metrics for PTC's current portfolio
Build relationships with key medical societies, congress organizers, and field force to understand local market dynamics
Develop and execute first local campaign or event (mini-meeting/congress participation) with performance tracking
Create promotional materials toolkit compliant with local regulatory requirements and brand guidelines
Execute 3+ strategic events/congress participations with documented engagement and lead generation metrics
Launch integrated digital campaign (social media + disease awareness) with measurable reach and engagement targets
Establish vendor management processes and optimize marketing budget allocation with quarterly P&L reviews
Deliver market insights report identifying growth opportunities in rare disease segments and recommend tactical adjustments
KPIs You'll Own
Campaign Reach & Engagement
Track digital campaign impressions, click-through rates, and social media engagement across all channels.
Event ROI
Measure attendee acquisition cost, qualified lead generation, and field force feedback from local events and congresses.
Budget Variance
Monthly tracking of marketing spend vs. budget with variance analysis and resource reallocation efficiency.
Message Compliance
Internal audits of promotional materials ensuring 100% regulatory compliance and brand consistency across channels.
Stakeholder Alignment
Quarterly surveys with Medical Affairs, Commercial, and field teams measuring satisfaction with marketing support and execution.
Tools & Stack
Your Team
Your Manager
Sr. Marketing Manager
Current Team
Cross-functional teams: Medical Affairs, Commercial, Regulatory Affairs, Field Force
New role or backfill not specified
The Package
Salary
$65K-$85K BRL equivalent
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
PTC Therapeutics is a global commercial biopharmaceutical company with 25+ years of experience dedicated to extending life's moments for children and adults living with rare diseases. The company fosters an inclusive culture and maintains a unified purpose around rare disease therapeutics.
Customers
Rare disease patients and healthcare providers globally
Culture
Inclusive, values-driven, collaborative, results-oriented
Is This Role For You?
- You have hands-on pharma or biotech marketing experience-rare diseases is a major plus but not a blocker
- You're a cross-functional operator who can translate science into compelling field initiatives and campaigns
- You're comfortable managing budgets, vendors, events, and digital initiatives with equal fluency
- You speak advanced English and ideally Spanish; you're based in or willing to relocate to São Paulo
- You thrive in dynamic, complex environments and can pivot tactics based on real market data
- You've never worked in pharmaceutical, biotech, or healthcare marketing-the regulatory and scientific nuances matter
- You need remote flexibility; this is 100% on-site in São Paulo with no hybrid option
- You're looking for a pure strategy role; this is execution-heavy with event management, vendor coordination, and operational work
- You lack intermediate Microsoft Office skills (PowerPoint and Excel are table stakes here)
Interview Process
Phone Screen
Recruiter conversation validating pharma/biotech background and rare disease exposure
Marketing Case Study
Short assignment developing a local campaign concept for a rare disease product
Cross-functional Panel
Interviews with Sr. Marketing Manager, Medical Affairs, and Commercial leadership assessing collaboration fit
Final Conversation
Senior leader discussion on market strategy, execution philosophy, and long-term growth vision
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.