The Challenge
People Inc. is building a centralized growth team to drive paid membership acquisition and retention across their portfolio. You'll own end-to-end email and onsite campaign execution—from creative briefing to optimization—directly impacting membership growth and renewal rates.
Your Mission
Ship 8-12 email campaigns with documented performance (open rate, CTR, conversion) against baseline benchmarks
Establish standardized campaign QA, tagging, and documentation processes across all paid membership programs
Identify and A/B test 3+ optimization opportunities (subject lines, send times, audience segments) with measurable lift
Map all current customer journey touchpoints and create campaign calendar for next quarter
Improve email campaign conversion rate by 15%+ through iterative testing and optimization
Increase paid membership sign-up volume by 20%+ through coordinated email and onsite campaigns
Launch and optimize 2+ cross-channel campaigns (email, web, browser notifications) with integrated tracking
Develop quarterly performance dashboard showing acquisition, engagement, and retention metrics by cohort
KPIs You'll Own
Email Conversion Rate
Track sign-up and member engagement conversion rates across all email campaigns, targeting 15%+ improvement.
Member Acquisition Cost (MAC)
Monitor cost-per-acquired member from paid membership campaigns to optimize channel efficiency.
Membership Renewal Rate
Measure retention and renewal performance of engaged cohorts versus control groups from lifecycle campaigns.
Campaign Execution Quality
Track on-time delivery, zero-defect QA pass rate, and stakeholder approval turnaround times.
Click-Through Rate (CTR)
Monitor email and onsite campaign CTR to identify content and creative performance trends.
Tools & Stack
Your Team
Your Manager
Director, Acquisition & Retention Marketing, Paid Memberships
Current Team
Centralized Growth and Audience Relationship team with copywriters, designers, editorial, and product/engineering partners
New role or backfill not specified—appears to be expansion of paid membership marketing execution capacity
The Package
Salary
$70K-$90K base
Remote
Hybrid: 3 days/week in-office (NYC), 2 days/week remote
Benefits & Perks
Company Intelligence
People Inc. operates a portfolio of consumer brands with direct membership models. The company is building centralized growth teams to scale acquisition and retention through coordinated email and onsite marketing programs.
Is This Role For You?
- You thrive in execution-focused, fast-paced environments and sweat the details on campaign QA and optimization
- Email marketing excites you—you understand segmentation, lifecycle triggers, and A/B testing fundamentals
- You're comfortable with analytics dashboards (Looker, Piano) and can translate KPIs into actionable insights
- You want to own campaigns end-to-end and see direct ROI impact on membership growth and retention
- You need fully remote work—this role requires 3 days/week in NYC office
- You prefer strategy-only roles over hands-on campaign execution and project management
- Email marketing or CRM platforms feel boring or outdated to you
Interview Process
Screening Call
Discuss email marketing experience, CRM platform familiarity, and campaign execution background.
Case Study or Task
Walk through a past campaign you've executed—from brief to optimization—or respond to a hypothetical campaign scenario.
Stakeholder Interview
Meet with Director and/or team members to assess cross-functional collaboration and communication style.
Final Round
Conversation with leadership about team dynamics, growth vision, and long-term career trajectory.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.