The Challenge
Pattern is a fastest-growing ecommerce AI platform processing 46 trillion data points to help global brands scale across 60+ marketplaces. You'll lead their digital advertising strategy team, turning raw performance data into profitable growth for 100+ brand partners.
Your Mission
Audit and optimize all active PPC/display campaigns across Amazon, Walmart, Google, Facebook-identify quick wins worth 10-15% efficiency gains
Establish monthly partner review cadence with 5-10 key accounts, documenting ad spend allocation and performance benchmarks
Master Pattern's internal tools and third-party platforms (Helium 10, Pacvue, Viral Launch)-become the team's go-to expert
Build keyword research and bid strategy playbook for new client onboarding
Scale team from managing X to Y campaigns while maintaining or improving ROAS by 20%+
Develop full-funnel attribution model that connects ad spend to downstream customer LTV for 10+ partners
Launch and test 3 new paid channel strategies (TikTok Shop, Tmall, advanced auto-bid tools) with measurable ROI
Create internal data dashboard that surfaces top-performing keywords, bidding strategies, and ad creative patterns across portfolio
KPIs You'll Own
Client Campaign ROAS
Return on ad spend across all managed campaigns-target 3.0x+ with monthly improvement tracking.
Partner Revenue Growth YoY
Incremental sales velocity driven by your advertising optimizations for assigned client portfolio.
Campaign Efficiency Score
Cost per conversion vs. category benchmarks-measure optimization velocity quarter-over-quarter.
Partner NPS/Retention
Quarterly feedback from accounts you manage-track satisfaction with strategy and results delivery.
Ad Spend Allocation Accuracy
Budget recommendations vs. actual spend executed-measure forecast precision and agility to market shifts.
Tools & Stack
Your Team
Your Manager
VP of Digital Advertising or Chief Growth Officer (not specified)
Current Team
Implied small team-you'll manage/delegate to junior strategists and analytics
New hire to build out underperforming digital advertising function
The Package
Salary
$85K-$120K base
Remote
Hybrid: 3 days in Lehi, UT office + 2 days remote per week
Benefits & Perks
Company Intelligence
Pattern is one of North America's fastest-growing SaaS platforms, helping global ecommerce brands accelerate revenue across 60+ marketplaces (Amazon, Walmart, Target, TikTok Shop, etc.) using AI, machine learning, and 46 trillion data points. Hundreds of brands trust Pattern for advertising, pricing, forecasting, and fulfillment optimization.
Customers
100+ global brands including major retailers on Amazon, Walmart.com, Target, eBay, Tmall, TikTok Shop, JD, Mercado Libre
Culture
High-energy, data-obsessed, partner-focused; recognized as best-led company and most loved workplace
Is This Role For You?
- You've run paid search/display campaigns at scale (Google Ads, Amazon Ads, Facebook Ads) and can tie spend to revenue
- You live for data-pivot strategies weekly based on performance signals, not hunches
- You're comfortable managing client relationships and translating performance data into growth recommendations
- You want to own a P&L for a portfolio of brand partners and directly impact their growth
- You're ambitious about learning new platforms (Helium 10, Pacvue, auto-bid tools) and teaching your team
- You need 100% remote-this is 3 days/week in Lehi, UT office (hybrid, not flexible)
- You think strategy is a quarterly planning document-this role is iterative, fast-paced testing and optimization
- You lack 2+ years of hands-on PPC/display advertising experience or can't speak fluently to ROAS, CPC, conversion rate mechanics
Interview Process
Phone Screen
30 min with recruiter-assess background in paid ads, client management experience, and curiosity about ecommerce
Technical Deep Dive
60 min with hiring manager-walk through a PPC campaign you've run, how you'd optimize a failing Amazon Ads account, and your approach to partner communication
Case Study/Take-Home
Analyze mock client data (campaign performance, keywords, bidding) and recommend next steps-60-90 min
Team Interview
45 min with 2-3 team members-assess culture fit, communication style, and how you'd collaborate and delegate
Leadership Conversation
Optional final round with VP/Chief Growth Officer-discuss vision for scaling the advertising function
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.