The Challenge
Omnicom is scaling retail media networks (RMN) for a global CPG giant. You'll architect the measurement backbone that connects ad tech, DSPs, and performance data-turning chaos into clarity for internal teams, vendors, and clients simultaneously.
Your Mission
Audit current measurement infrastructure, identify gaps in tagging, ad tech integrations, and reporting workflows
Design and socialize a unified measurement framework that standardizes how ROAS, attribution, and retail lift are calculated across all channels
Stand up core data pipelines connecting ad servers, DSPs, and analytics platforms with 90%+ data integrity
Establish weekly performance cadence and recurring stakeholder reporting (exec summary, detailed analysis, optimization recommendations)
Implement A/B testing framework for creative, placements, and audience strategies; deliver 3+ optimization cycles with documented ROAS lift
Train cross-functional teams (internal, client, vendors) on measurement methodology and dashboard navigation; reduce support tickets by 40%
Launch advanced analytics capabilities (cohort analysis, incrementality testing, or attribution modeling) depending on highest-impact use case
Document playbooks and runbooks for campaign setup, QA, and monthly close; ensure any team member can execute flawlessly
KPIs You'll Own
ROAS (Return on Ad Spend)
Primary KPI-measure revenue attributed to retail media campaigns against total media investment
Data Accuracy & Completeness
% of daily campaign data matching across ad server, DSP, and analytics platform within 5% tolerance
Campaign Execution Speed
Days from brief to live campaign; target <10 days with zero tagging/implementation errors
Stakeholder Adoption
% of team and client users actively accessing dashboards weekly and acting on insights
Test Velocity
Number of statistically significant A/B tests launched and analyzed per quarter
Tools & Stack
Your Team
Your Manager
Likely VP or SVP of Analytics/Growth (not specified; confirm during interview)
Current Team
Composition not specified-expect engineering, product, analytics, and activation partners across internal and vendor teams
Backfill or new expansion role not stated; confirm with recruiter
The Package
Salary
$180K-$220K base
Remote
On-site in New York, NY; no flexibility mentioned
Benefits & Perks
Company Intelligence
Omnicom is a global marketing and communications holding company serving Fortune 500 CPG, retail, and digital brands. You'll be embedded within a massive CPG client account, architecting their retail media measurement at scale. Expect sophisticated stakeholders, legacy ad tech, and the complexity of unified commerce.
Customers
Global CPG clients, retail platforms
Is This Role For You?
- You've led analytics or measurement teams in media planning, ad tech, or publisher environments and thrive on turning fragmented data sources into single sources of truth
- You're fluent in retail media, RMNs, DSPs, and the full ad tech stack-and you can explain why incrementality matters to a CMO
- You love the detective work: tracing a campaign dollar from impression to purchase, auditing data pipelines, and designing dashboards that actually drive decisions
- You're equally comfortable coding (Python/R) and presenting to C-suite-you translate without losing rigor
- You want a high-visibility director role where your measurement framework directly influences seven-figure media budgets
- You need flexibility or remote work-this is 100% on-site in NYC with tight client-facing timelines
- You prefer hands-off leadership; this role demands direct ownership of implementation and stakeholder alignment
- You're newer to ad tech or retail media; 8+ years in integrated planning and 5+ managing teams is table stakes
Interview Process
Initial Screen
Recruiter confirms core background (8+ years integrated media, retail media expertise, team leadership)
Hiring Manager Deep Dive
Discuss specific measurement projects, challenges with ad tech platforms, and approach to stakeholder communication
Case Study or Work Sample
Likely present a past measurement framework, dashboard design, or optimization case; walk through your thinking on data architecture
Team and Client Interviews
Meet cross-functional internal partners and possibly the client's analytics/marketing lead to assess collaboration fit
Final Executive Round
Senior leadership alignment on strategic vision for RMN measurement and your track record of delivering at scale
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Roles similares
Growth Associate
Listenlabs • New York, NY
Gestionnaire de projets marketing sénior
Lightspeedhq • Montreal
GTM Partnerships Manager, AU, SME & Growth
Airwallex • AU - Sydney
Community Growth Manager, Campus
Lovable • San Francisco
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.