The Challenge
Omnicom Media is reshaping how agencies orchestrate brand experiences across 90+ markets. As Manager of Growth Analytics, you'll be the bridge between data science and strategy-turning raw signals into the insights that drive client ROI on every media dollar spent.
Your Mission
Own measurement planning for 2-3 active client campaigns; define KPIs, reporting cadence, and test-and-learn frameworks
Build proficiency with Omnicom's proprietary ad effectiveness tools + 3rd party vendor stack (Google Analytics, Tableau, measurement platforms)
Establish baseline reporting workflows; deliver first QBR decks that connect media spend to business outcomes
Collaborate with Data Science to scope 1 channel mix model or performance forecast
Lead analytics for 5+ campaigns end-to-end; demonstrate 20%+ improvement in measurement rigor vs. baseline
Design and deploy custom research on 2+ strategic questions; translate findings into optimization guidelines
Partner on RFP responses; evaluate and recommend vendor solutions that add incremental insight
Build internal best-practice playbook for measurement planning and QBR cadence
KPIs You'll Own
Campaigns with documented measurement plans
% of active campaigns with agreed KPIs, test-and-learn agendas, and defined analytics taxonomies
QBR delivery on time
Timeliness and completeness of quarterly business review decks delivered to clients
Optimization recommendations implemented
Number of data-driven optimization guidelines acted upon by activation teams, weighted by revenue impact
Research turnaround time
Days from brief to insight delivery on custom research and journey mapping projects
Tools & Stack
Your Team
Your Manager
Not specified; likely Director of Analytics or Head of Growth
Current Team
Not specified; implies cross-functional work with planners, creative, buyers, Data Science team
New role or backfill not specified; growth signal
The Package
Salary
$85K-$110K MXN base (estimated for 2026 Mexico City market; adjust based on local bands)
Remote
On-site in Mexico City
Benefits & Perks
Company Intelligence
Omnicom Media (OM) is the media services division of Omnicom Group Inc. (NYSE: OMC), serving 24,000+ professionals across 90+ markets. They power OMD, PHD, and Hearts & Science with proprietary Omni orchestration tech, balancing consumer relevance, brand safety, and sustainability in media planning.
Team Size
24000
Funding
Public (NYSE: OMC)
Customers
World's leading brands
Culture
Diversity-first, inclusive environment where talent feels seen, heard, and valued
Is This Role For You?
- You live or want to relocate to Mexico City and thrive in collaborative, on-site environments
- You speak fluent Spanish and English; can navigate client/stakeholder conversations across both languages
- You're obsessed with connecting data to business outcomes-not just building dashboards, but answering 'so what?'
- You've measured media effectiveness before (attribution, incrementality, mix modeling, or survey-based measurement)
- You're remote-only; this role is on-site in Mexico City
- You lack hands-on analytics experience; this is active problem-solving, not strategy-only
- You're risk-averse; test-and-learn cultures require comfort with ambiguity and iteration
Interview Process
Screening call
Culture fit, analytics background, fluency in Spanish/English
Technical interview
Walk through a past measurement case study; discuss KPIs, methodology, and business impact
Cross-functional panel
Stakeholders from Data Science, Planning, and Client Services; assess collaboration style
Leadership conversation
Director or VP-level discussion on strategic priorities and long-term growth vision
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.