The Challenge
OK COOL is a culture-first creative agency backed by the Residence network. You'll build the US growth engine from NYC, converting inbound demand into global expansion while positioning the agency as the go-to social and creator partner for Fortune 500 brands.
Your Mission
Map and activate your network to generate 8-12 qualified inbound opportunities and establish cadence with top-tier prospects
Audit and implement a clear new business qualification framework aligned with ideal client profile and deal sizing
Lead 3-4 pitch responses end-to-end, establishing your strategic positioning and cross-functional collaboration model
Establish baseline relationships with all Residence network agency heads and identify 2-3 co-pitch opportunities
Close $2M+ in new business contracts (or pipeline equivalent) demonstrating repeatable conversion process
Launch OK COOL's annual trend report as flagship thought leadership asset with distribution across Residence network
Establish OK COOL as primary social/creator partner for 4+ Residence network agencies with documented co-pitch wins
Build and optimize marketing presence across 4-5 key industry events and establish quarterly speaking opportunities
KPIs You'll Own
New Business Pipeline Value
Total qualified opportunities in pipeline by stage and close probability.
Win Rate
Percentage of pitches that convert to signed contracts vs. total pitches delivered.
Average Deal Size
Average contract value of closed deals to validate targeting and positioning.
Sales Cycle Length
Days from initial qualification to contract signature to optimize process.
Residence Referral Revenue
% of new revenue attributed to Residence network introductions and co-pitches.
Thought Leadership Engagement
Downloads, shares, and media mentions of trend reports and institutional content.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
UK Head of New Business, Australia Leadership, cross-functional creative and production teams
New role - VP-level Head of Growth to scale US operations
The Package
Salary
$180K-$240K base
Variable
Performance bonus tied to new business revenue targets (estimated 20-30%)
Equity
Likely equity stake given VP-level role and Residence network backing
Remote
Hybrid - NYC-based with flexible arrangements; regular travel to UK/Australia for network collaboration
Benefits & Perks
Company Intelligence
OK COOL is a strategic creative agency positioned at the intersection of internet culture and brand strategy. Built for social and creator-led campaigns, they partner with world-leading brands to help them achieve cultural relevance. Backed by the Residence network with offices in NYC, UK, and Australia.
Customers
Global Fortune 500 brands and cultural leaders
Culture
Strategic, creative, culture-obsessed, hands-on, collaborative across borders
Is This Role For You?
- You've built new business engines at agencies or growth-stage B2B companies and can own full cycle sales strategy
- You're a natural networker who converts relationships into high-value partnerships and co-selling opportunities
- You thrive in strategic pitch leadership, not just administrative pipeline management—you shape narratives and positioning
- You operate well in matrix structures, collaborating globally while owning a specific region's P&L
- You're looking for a pure sales execution role without strategic input into positioning and company direction
- You're uncomfortable traveling internationally or building relationships across distributed teams
- You need a fully remote setup—this role requires NYC presence and in-person relationship building
Interview Process
Intro Call with CEO
Discussion of your new business philosophy, growth strategy experience, and fit with OK COOL's culture
Case Study Deep Dive
Walk through a major new business win—your strategy, positioning, and how you assembled the team
Network & Relationships Discussion
Conversation about your existing network, how you build relationships, and your approach to Residence network collaboration
Founder/Leadership Round
Meet with additional founders or international leadership to assess global collaboration capability
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.