The Challenge
nuuds is a nine-figure D2C basics brand with 2M+ founder-driven followers and extraordinary product-market fit. You're building the growth function from scratch—transitioning from founder-led activations to a diversified, media-driven acquisition engine that scales independently.
Your Mission
Audit current paid media performance across Meta, Google, and TikTok; identify immediate optimization wins and build baseline CAC/ROAS models
Establish media spend forecast framework and budget allocation strategy aligned with company P&L; present first 90-day performance review to leadership
Launch 3-5 new channel tests (CTV, podcasts, direct mail, influencer seeding) with clear success criteria and holdout group measurement
Build creative briefing process and ad testing cadence with internal creative team; establish velocity target for creative iteration
Achieve 25%+ reduction in new customer CAC through paid media optimization while growing net-new customer revenue 40%+ YoY
Scale affiliate and creator partnership program to 15+ active partners driving 10-15% of new customer acquisition
Implement incrementality measurement framework (geo-lift tests, media mix modeling) to quantify true lift of paid spend vs. organic
Diversify customer acquisition to reduce founder reliance by 30%; paid media channels should own 60%+ of new customer sourcing
KPIs You'll Own
New Customer CAC
Cost to acquire a new customer via paid media; broken down by channel and tracked against LTV payback period targets.
Net-New Customer Revenue
Total revenue from newly acquired customers across all paid channels; primary success metric for this role.
ROAS by Channel
Return on ad spend (revenue Ă· spend) for Meta, Google, TikTok, and emerging channels; used to guide budget reallocation.
Incrementality / True Lift
Measured via geo-lift tests and holdout groups; isolates paid media contribution from organic and founder-driven demand.
Media Mix Efficiency
Overall efficiency of paid spend allocation across channels; optimized through testing framework and regular rebalancing.
Customer Acquisition by Channel
Percentage of new customers sourced from paid media vs. organic, affiliate, and founder activations.
Tools & Stack
Your Team
Your Manager
Daryl-Ann Denner (Founder)
Current Team
Sole growth function owner—will hire team as you scale
New role building growth function from ground up; expect to hire performance marketers and analysts in months 3-6
The Package
Salary
$180K-$240K base
Variable
Performance bonus tied to CAC reduction and new customer revenue targets (est. 20-30% of base)
Equity
Likely; confirm with company
Remote
On-site in Dallas, TX full-time
Benefits & Perks
Company Intelligence
nuuds is a D2C elevated basics brand (founded 2022) offering timeless essentials in sizes XS–XXXL. Built on founder Daryl-Ann Denner's 2M+ loyal followers, the brand achieved product-market fit selling 65+ styles and operating 35+ headcount offices in Dallas.
Founded
2022
Team Size
35+
Customers
2M+ community across Instagram and social; growing customer base
Culture
Community-driven, founder-led, real bodies, authentic brand voice
Is This Role For You?
- You've scaled paid media budgets ($1M+) from zero or near-zero and own full P&L accountability for acquisition
- You thrive in hands-on-keyboard roles—you build campaigns, brief creatives, and test channels yourself, not just manage agencies
- You're comfortable with founder-driven companies and can transition a community-based brand to a media-driven growth model
- You understand D2C unit economics deeply: CAC, LTV, payback period, contribution margin, and can forecast media ROI
- You've successfully implemented incrementality testing, geo-lift studies, or media mix modeling to prove paid spend impact
- You're a strategy-only operator who needs a big team or agency support to execute; this role is hands-on and solo initially
- You lack direct, measurable paid media performance marketing experience—this is not a brand or content marketing role
- You can't embrace a test-and-learn mindset or need guaranteed channel success before scaling; nuuds is exploring new channels
- You're unwilling to work on-site in Dallas or uncomfortable being the sole growth leader reporting directly to founder
Interview Process
Initial Conversation
Talk through your paid media scaling experience, CAC/LTV framework, and how you'd approach nuuds' transition away from founder activations.
Case Study / Strategy Deep Dive
Present your approach to testing new channels (CTV, podcasts, etc.) for a D2C basics brand; walk through incrementality measurement strategy.
Meet Daryl-Ann & Cross-Functional Team
Conversation with founder and creative/product/ops leads to gauge fit, vision alignment, and ability to collaborate.
Reference Checks
Validation of paid media scaling results, CAC reduction, and team-building track record from previous employers.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.