Senior B2B Marketing Specialist

We are looking for a Senior B2B Marketing Manager to support an established U.S.-based wholesale mortgage lender during an important stage of growth and brand development.

This is a senior individual-contributor position with no direct reports. You will serve as the company’s primary internal marketing professional and work directly with U.S.-based leadership and the sales team.

The company’s primary audience is independent mortgage brokers and loan originators-not individual homebuyers. Your work will help attract, nurture, activate, and retain broker relationships through clear positioning, email marketing, HubSpot campaigns, useful sales materials, and consistent brand communication.

This is not a pure graphic-design role, a people-management position, or a purely analytical performance-marketing role. We need someone who can develop the strategy and personally turn it into practical, polished execution.

Responsibilities

• Develop the B2B marketing strategy for broker acquisition, activation, engagement, and retention.
• Refine brand positioning, value propositions, messaging, and tone of voice for a wholesale mortgage audience.
• Partner with Sales to understand broker needs, objections, lifecycle stages, and opportunities.
• Plan and execute segmented email and nurture campaigns through HubSpot.
• Improve visibility into which messages, campaigns, and materials are helping Sales move broker relationships forward.
• Create sales-enablement materials such as presentations, one-pagers, broker onboarding resources, product communications, email templates, and event materials.
• Develop website and landing-page content for broker-focused campaigns.
• Create or adapt marketing copy and visual assets directly when needed.
• Define practical campaign metrics and communicate results and recommendations to leadership.
• Build reusable templates, workflows, and marketing systems that can scale as the company grows.
• Use AI extensively for research, ideation, copy development, content production, analysis, automation, and workflow improvement.
• Coordinate with outside designers, developers, agencies, or other vendors when specialized support is required.

Required Qualifications

• At least 7 years of experience in B2B marketing, demand generation, channel marketing, partner marketing, product marketing, or sales enablement.
• Experience developing marketing programs that support a sales team and contribute to pipeline or commercial objectives.
• Hands-on experience with HubSpot or a comparable CRM and marketing-automation platform.
• Experience creating segmented email campaigns, nurture sequences, and lifecycle communications.
• Strong brand-positioning, messaging, copywriting, and content-development skills.
• Ability to create or adapt professional marketing materials using Canva, Adobe Creative Suite, Figma, or similar tools.
• Demonstrated use of AI in marketing workflows, with specific examples of how it improved quality, speed, or decision-making.
• Professional fluency in English, both written and spoken.
• Ability to work independently, manage competing priorities, and move from strategy into execution without relying on a large team.
• Comfortable presenting recommendations and results directly to senior leadership.

Preferred Qualifications

• Experience in wholesale mortgage lending, financial services, fintech, insurance, real estate, SaaS, or another regulated B2B industry.
• Experience marketing through brokers, distributors, dealers, resellers, or partner networks.
• Experience with rebranding or repositioning an established company.
• Knowledge of sales lifecycle reporting, lead segmentation, landing pages, SEO, paid media, webinars, or B2B events.
• Basic video-editing or motion-design experience.

What Success Looks Like

The successful candidate will:

• Give the brand a clear and differentiated position in the wholesale mortgage market.
• Help Sales communicate more effectively with prospective and existing brokers.
• Create useful campaigns and materials that encourage broker meetings, approvals, first submissions, and continued engagement.
• Build practical visibility into what marketing is producing and how it supports commercial priorities.
• Operate autonomously while remaining highly hands-on.
• Use AI thoughtfully and consistently without sacrificing accuracy, originality, or judgment.

Application Requirements

Please include:

• Your résumé in English.
• A portfolio or examples of B2B campaigns, sales materials, email marketing, landing pages, brand strategy, or related work.
• A short explanation of how you currently use AI in your marketing workflow.We are looking for a Senior B2B Marketing Manager to support an established U.S.-based wholesale mortgage lender during an important stage of growth and brand development.

Sueldo: A partir de $60,000.00 al mes

Beneficios:

• Aumentos salariales
• Opción a contrato indefinido
• Programa de referidos
• Seguro de gastos médicos mayores
• Vales de despensa

Pregunta(s) de postulación:

• How many years of B2B marketing experience do you have?
• Are you professionally fluent in English and comfortable presenting to U.S.-based leadership?
• Are you comfortable working as a senior individual contributor without direct reports?
• Please describe one specific way you use AI in your current marketing workflow.
• Are you comfortable with the stated compensation and on-site work arrangement?
• Please share a link to work samples

Lugar de trabajo: Empleo presencial