Growth.Talent
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Product Marketing Manager H/F

NEXTONParis, Île-de-France, France

Growth MarketingSemi-seniorOn-siteFull time€55K - €75K
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Product MarketingParis On-site€55K-€75KEnterprise SaaSGrowth MarketingData-DrivenBilingual

The Challenge

NEXTON is a 450-person digital consultancy (born 2011) working with Fortune 500s like SNCF, Orange, BNP Paribas. You'll own product strategy and go-to-market for a major financial services platform, balancing product roadmaps with direct marketing campaigns and international customer experience at scale.

Your Mission

First 3 Months
1

Define and launch initial product roadmap (6-month horizon) using Jira Product Discovery, translating business unit needs into prioritized features

2

Deploy customer listening infrastructure (Medallia) across international markets and deliver first CX diagnostic with friction points identified

3

Execute first feature launch campaign (e.g., virtual cards integration) with measurable adoption KPIs tracked in Power BI and Google Analytics

4

Establish baseline metrics on lead acquisition, platform adoption, and user behavior to inform optimization strategy

By 6 Months
1

Scale two successful direct marketing campaigns driving measurable uplift in platform adoption across geographies

2

Complete competitive benchmarking and customer journey mapping; present CX recommendations to executive committee

3

Refine product prioritization framework balancing business impact, technical feasibility, and team capacity; validate with stakeholders

4

Build repeatable go-to-market playbook for feature launches with documented processes in Confluence

KPIs You'll Own

Feature Adoption Rate

% of target user base activating new features within 30 days of launch.

Lead Acquisition Cost (LAC)

Cost per qualified lead from direct marketing campaigns tracked in Power BI.

Customer Satisfaction (CSAT/NPS)

Net Promoter Score and satisfaction scores from Medallia platform across regions.

Roadmap Velocity

% of planned features shipped on-time; throughput from Discovery to delivery.

Time-to-Value (TTV)

Days from onboarding to first meaningful product usage across user segments.

Tools & Stack

Jira Product DiscoveryPower BIGoogle AnalyticsMedalliaJiraConfluenceMiro

Your Team

Your Manager

Not specified; likely Product or Chief Product Officer at client organization

Current Team

Multi-disciplinary product and marketing teams; cross-functional with engineering, design, and business units

New role supporting major fintech platform expansion

The Package

Salary

€55K-€75K base

Remote

On-site, Paris (full-time)

Benefits & Perks

Sustainable mobility allowance (forfait mobilité durable)
Latest-generation phone for connectivity
Access to dynamic professional communities and mentorship programs
Regular skill-building workshops and training for career reinvention
Team events (sports, social) for work-life balance
Exposure to enterprise-scale digital transformation (SAFE, Agile frameworks)

Company Intelligence

NEXTON (founded 2011) is a 450-person digital services firm blending consulting, creative agency, and engineering expertise. They partner with major corporations (SNCF, Orange, BNP Paribas) on digital strategy, product innovation, and agile transformation. They're hiring you to embed within a major client's product team.

Founded

2011

Team Size

450

Customers

SNCF, Orange, BNP Paribas, and other Fortune 500 companies

Culture

Knowledge-rich ecosystem; emphasis on skill-building, diversity of expertise, and community-driven growth

Is This Role For You?

For You If
  • You have 5+ years blending product management and growth marketing with real go-to-market execution
  • You're fluent in data (Power BI, Google Analytics) and comfortable in complex, multi-stakeholder environments (SAFE, Agile)
  • You speak fluent French and English; bonus if you add Italian or another language
  • You've launched features or campaigns at scale and can tie strategy to adoption metrics
Won't Work If
  • You're early-career or lack hands-on experience shipping product launches and marketing campaigns
  • You're not comfortable with on-site, full-time work in Paris
  • You can't operate in French professionally or struggle with enterprise-scale organizational complexity

Interview Process

1

Initial Screening

NEXTON recruiter assesses background in product marketing and go-to-market experience

2

Case Study / Product Strategy Conversation

Walk through a past feature launch or roadmap prioritization challenge; discuss your framework

3

Client Team Interview

Meet with product leadership or head of product at the financial services client; discuss vision alignment and stakeholder management

4

Data & Analytics Deep-Dive

Technical conversation on Power BI, GA, and how you've used data to drive decisions

Interested in this role?

Apply now and hear back within days, not weeks.

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About Growth Marketing Roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

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