The Challenge
Newell Brands-$8.3B consumer powerhouse behind Sharpie, Graco, and Rubbermaid-needs a Customer Marketing Leader to orchestrate go-to-market strategy for priority retail accounts. You'll own the bridge between Sales and Marketing, driving demand generation and shopper activation that moves product.
Your Mission
Map priority customer landscape and develop initial 90-day activation roadmap with top 3 accounts
Audit existing Trade Marketing investments and identify quick wins for promotional ROI optimization
Build cross-functional alignment playbook with Sales, Marketing, Supply, and Finance stakeholders
Master Newell's tools ecosystem: SAP, Nielsen/GfK data, and internal reporting infrastructure
Execute Annual Customer Marketing Plan with measurable sell-in/sell-out targets and 15%+ promotional ROI
Launch 3+ new product rollouts in retail with flawless POP execution and visibility tracking
Administer and optimize MDF/Coop fund allocation across customer base with 100% compliance documentation
Deliver quarterly business reviews with top 5 accounts showcasing market share gains and shopper behavior insights
KPIs You'll Own
Promotional ROI
Track return on every trade marketing dollar spent vs. incremental volume generated.
Sell-in / Sell-out Velocity
Monitor product movement into and through retail channels against targets.
Market Share by Customer
Measure category penetration and Newell's competitive position at priority accounts.
Visibility & Activation Compliance
Ensure POP materials and promotional events execute as planned; track on-shelf compliance.
Budget Variance (Plan vs. Actual)
Monthly P&L control of Trade Marketing spend allocation and MDF/Coop fund utilization.
Tools & Stack
Your Team
Your Manager
VP of Customer Marketing or VP of Sales/Trade Marketing (not specified)
Current Team
Cross-functional matrix: Sales Key Account Managers, Marketing team, Supply chain, Finance
New role or backfill not specified; appears to be backfill for growth capacity
The Package
Salary
$65K-$85K base
Remote
On-site in Lima, Peru; travel required to customer sites and regional markets
Benefits & Perks
Company Intelligence
Newell Brands is an $8.3B global consumer goods powerhouse with iconic brands including Sharpie, Rubbermaid, Graco, Coleman, Yankee Candle, and Paper Mate. 25,000 employees strong, operating high-performance culture rooted in Integrity, Teamwork, Passion for Winning, and Ownership & Leadership.
Team Size
25000
Funding
Public (NASDAQ: NWL)
Customers
Retail chains (Walmart, Target, Amazon, regional retailers globally)
Culture
High-performance culture with unparalleled curiosity, values-driven (Integrity, Teamwork, Passion for Winning, Ownership & Leadership)
Is This Role For You?
- You've spent 2-4 years in Trade Marketing, Customer Marketing, or Sales Key Account management and want a leadership step up
- You're fluent in Excel, PowerPoint, and retail data tools (Nielsen, GfK); SAP experience is a bonus
- You thrive as the connector between Sales and Marketing, turning strategy into flawless in-store execution
- You're comfortable with on-site work in Lima and travel to customer locations across Peru and region
- You measure everything: promotional ROI, sell-in/sell-out velocity, market share, shopper behavior-and act on it
- You need full remote flexibility; this is 100% on-site in Lima with travel
- You prefer hands-off strategic work; this role is execution-heavy with POP coordination, agency management, and field team oversight
- You haven't worked with retail data sources or advanced Excel; this requires technical chops
Interview Process
Screening Call
Recruiter reviews Trade Marketing background, Excel/SAP proficiency, and Peru relocation fit
Hiring Manager Interview
Customer Marketing Leader or VP walks through past customer strategy wins, promotional ROI examples, cross-functional collaboration
Case Study / Practical Exercise
You may walk through a real or hypothetical customer marketing plan with budget allocation and ROI modeling
Cross-Functional Panel
Meet with Sales, Marketing, and Finance counterparts to assess alignment, communication, and problem-solving
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.