The Challenge
monday.com is expanding aggressively in LATAM and needs a Regional Marketing Leader who can build a go-to-market machine from the ground up. You'll own pipeline generation, revenue outcomes, and regional brand strategy across Spanish and Portuguese markets.
Your Mission
Map regional market dynamics and competitive landscape; audit current marketing tech stack and establish baseline KPIs for pipeline, MQLs, and marketing-sourced revenue
Build and align regional marketing playbook with global standards; establish cadence with Sales leadership on ABM priorities and account list segmentation
Launch 2-3 high-impact regional campaigns (content, events, paid) that generate qualified pipeline and establish monday.com credibility in key verticals
Hire or onboard marketing coordinator/specialist and establish team processes for campaign execution, reporting, and analytics
Achieve 80%+ of quarterly pipeline target with clear attribution; demonstrate marketing-sourced revenue contribution to regional revenue goals
Execute 4-6 regional events (mix of virtual, hosted, sponsored) that generate qualified leads and strengthen customer relationships
Build and operationalize account-based marketing program for top 30-50 target accounts with coordinated Sales engagement and content
Establish regional marketing dashboard (Salesforce/HubSpot) with real-time pipeline visibility; iterate campaigns based on performance data with 15%+ QoQ improvement in CAC efficiency
KPIs You'll Own
Marketing-Sourced Pipeline
Total pipeline value generated directly from marketing campaigns, tracked through Salesforce attribution.
Marketing-Sourced Revenue
Closed-won revenue directly influenced by marketing efforts, measured as a % of total regional revenue.
Lead Generation Volume & Quality
Number of qualified leads (MQLs) generated monthly and conversion rate to SQLs and opportunities.
Cost Per Acquisition (CAC)
Total marketing spend divided by new customers acquired; benchmark against regional targets and global benchmarks.
Event ROI
Pipeline generated per event dollar spent; includes both direct attendee conversion and brand impact.
Tools & Stack
Your Team
Your Manager
Global Head of Regional Marketing or VP Marketing (implied, not specified)
Current Team
Regional team composition not specified; implies small team or solo initially
New role - building regional team from scratch or scaling existing presence
The Package
Salary
$120K-$160K base
Remote
Hybrid: 3 days/week on-site in São Paulo office; 2 days remote
Benefits & Perks
Company Intelligence
monday.com is a leading work management SaaS platform used by thousands of teams globally. The company is scaling aggressively across regions and investing heavily in go-to-market infrastructure to capture market share in high-growth verticals.
Is This Role For You?
- You've led regional or segment marketing in B2B SaaS and have 5+ years hands-on experience building pipeline and revenue attribution
- You're fluent in Spanish AND English (non-negotiable for this role) and ideally have LATAM market experience
- You think in metrics: you live and die by pipeline growth, CAC, and marketing-sourced revenue-not just impressions or opens
- You're a self-starter who can build processes, hire a team, and execute without constant hand-holding; you thrive in ambiguity
- You can talk to C-suite executives AND execute Zapier automations; you're comfortable rolling up sleeves and getting things done fast
- You're purely a brand or demand-gen specialist with no direct accountability for pipeline and revenue outcomes-this role is outcome-focused
- You don't have LATAM experience or fluency in both Spanish and English (this is table-stakes for the role)
- You need full remote flexibility; this is hybrid (3x/week on-site in São Paulo) and non-negotiable
- You're risk-averse or need 12-month planning cycles; monday.com moves fast and expects quarterly agility and iteration
Interview Process
Recruiter Screen
Verify experience, language fluency, and motivation. 20-30 minutes.
Hiring Manager (VP/Head of Regional Marketing)
Deep dive on strategy, pipeline-building approach, team leadership, and LATAM market knowledge. 45-60 minutes.
Peer Interviews
Conversation with Global Marketing and Regional Sales Leadership on collaboration and execution. 30 minutes each (2 rounds).
Case Study / Presentation
You'll present a 90-day regional marketing strategy for LATAM based on provided brief. ~2 hours prep, 45-min presentation.
Final Round (Head of Sales or CMO)
Culture fit, strategic vision alignment, and executive presence assessment. 45 minutes.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.