The Challenge
Build and amplify the French National Police spokesperson's voice across social media and media channels. You'll shape institutional narrative on security, society, and policing for 150,000 personnel and the public—high stakes, real impact.
Your Mission
Establish consistent editorial calendar and content strategy for spokesperson's Twitter and LinkedIn, achieving 15-20% engagement rate lift
Map and coordinate with DGPN departments to develop 10+ approved talking points and messaging frameworks aligned with institutional priorities
Organize 3-5 media interventions and public speaking opportunities; track media placements and sentiment
Set up crisis communication protocols and response templates for real-time social monitoring
Grow spokesperson's social following by 30-50% through strategic content and cross-channel amplification
Deliver 2 major institutional events (recruitment campaign, national initiative) with integrated comms strategy
Establish monthly media relations dashboard tracking coverage, reach, and key message penetration
Create reusable content library (language elements, graphics, video clips) used across 56-person communication team
KPIs You'll Own
Social Engagement Rate
Twitter/LinkedIn likes, shares, comments as % of impressions; target 15%+ on institutional content.
Media Placements
Number of spokesperson media interventions secured and completed per quarter; target 12-15/quarter.
Message Consistency Score
Internal audit of talking points adoption across departments; target 85%+ alignment with approved language.
Crisis Response Time
Hours to social response on sensitive security/policing topics; target <2 hours for critical issues.
Tools & Stack
Your Team
Your Manager
Spokesperson of the National Police (Porte-parole de la police nationale)
Current Team
56-person communication service including administrative staff, SIC technicians, contractors, apprentices; integrated with media relations and social media poles
New specialized role supporting spokesperson; backfill or expansion of capacity
The Package
Salary
€28K-€35K base
Remote
On-site, Paris (DGPN headquarters)
Benefits & Perks
Company Intelligence
The French Ministry of Interior's General Directorate of the National Police (DGPN) commands 150,000 personnel across France. SICOP (Communications Service) is the institutional voice—managing media relations, digital presence, recruitment campaigns, and strategic communications for one of Europe's largest police forces.
Team Size
303000
Culture
Hierarchical, mission-driven public institution. Emphasis on national security narrative, interagency coordination, and institutional credibility. Direct access to leadership; structured processes; significant stakes.
Is This Role For You?
- You've managed high-stakes social media or comms for organizations where messaging directly impacts public perception or policy
- You thrive synthesizing complex information into clear, compelling language under deadline pressure
- You're energized by media relations, event coordination, and strategic narrative-building—not just posting
- You speak fluent French and understand French institutional culture, politics, and security debates
- You're adaptable, collaborative, and comfortable navigating bureaucratic structures without losing momentum
- You expect significant autonomy in messaging; this role requires alignment with government protocol and hierarchical approval chains
- You're looking for startup velocity or cutting-edge martech; this is institutional communication with established processes
- You're uncomfortable with public sector salaries (€28-35K is below private sector growth marketing rates for your level)
- You need remote flexibility; this is full-time on-site Paris
Interview Process
Application & CV Screening
Submit CV, cover letter, portfolio of social/comms work. Screening for language fluency, media/social background.
Phone Screening
30-min conversation with HR/SICOP team on communication experience, French institutional knowledge, crisis management approach.
Written Exercise
Develop 3-5 talking points on a hypothetical policing/security issue; demonstrate synthesis, clarity, tone.
In-Person Interview
Half-day panel with spokesperson, SICOP director, and communications team. Present portfolio, discuss media strategy, gauge fit with hierarchy.
Security Clearance
Standard government vetting process for access to sensitive institutional information.
Interested in this role?
Apply now and hear back within days, not weeks.
Get jobs like this in your inbox
Weekly digest. Unsubscribe anytime.
Empleos similares
Founding GTM (Go-to-Market)
Fimo • Europe (Remote)
HAVAS LIFE PARIS - STAGE - ASSISTANT.E CHIEF GROWTH OFFICER
Havas France • Puteaux, FR
ALTERNANCE - Chargé(e) de Marketing Produit & Digital Junior - F/H
Thales • 92230 Gennevilliers
Growth Manager – Stage ou Alternance
Annette • Paris (75)
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.