The Challenge
Milk Makeup is a cool-girl beauty brand born from creative NYC roots. You'll own the entire trade marketing strategy for North America's two biggest retailers-Sephora & Ulta-driving market share, sales, and brand presence at scale.
Your Mission
Map current retail marketing performance across Sephora & Ulta; identify top 3 opportunities for sell-through optimization
Establish cadence & governance model for cross-functional collaboration between Milk Marketing, Sales, and retail partner teams
Audit and optimize product page experience (PDP) on retailer.com properties; implement search & merchandising quick wins
Present Q1 retail marketing roadmap to GM with clear KPIs, budget allocation, and go-to-market calendar for key launches
Launch and measure 2-3 integrated retail campaigns (digital + in-store) that drive measurable uplift in traffic, conversion, and AOV
Establish monthly performance dashboard tracking market share, ranking, sell-through, and ROI by retailer and product category
Develop and execute retailer.com content strategy (editorial, UGC, tutorials) resulting in 20%+ improvement in organic traffic or conversion
Partner with retail teams to identify and execute 3 co-marketing programs that strengthen Milk's position and share-of-shelf at key retailers
KPIs You'll Own
Market Share & Rank
Track month-over-month position within beauty and specific category at Sephora and Ulta by SKU and brand.
Sell-Through Rate
Measure velocity and conversion of inventory at retail; directly tied to marketing program effectiveness and ROI.
Retailer.com Traffic & Conversion
Monitor organic and paid traffic, click-through rates, and conversion lift tied to merchandising and content initiatives.
Campaign ROI
Calculate incremental revenue generated from retail marketing programs relative to spend; inform future budget allocation.
Consumer Engagement
Track reviews, UGC submissions, social mentions, and community sentiment tied to retail marketing activations.
Tools & Stack
Your Team
Your Manager
GM of North America
Current Team
Not specified; you'll collaborate with Milk Marketing, Sales Account leaders, and retail partner brand teams
New role or backfill not specified
The Package
Salary
$180K-$220K base
Remote
On-site, New York City Metropolitan Area
Benefits & Perks
Company Intelligence
Milk Makeup is a cool clean beauty brand born from Milk, a creative hub in downtown NYC. The brand prioritizes innovation, self-expression, and community, with the belief that beauty is about what you do in your look, not just how you do it. They operate primarily through Sephora and Ulta partnerships.
Customers
Sephora, Ulta Beauty, direct-to-consumer
Culture
Creative, courageous but humble, fearlessly innovative, champion of self-expression, inclusive & mindful
Is This Role For You?
- You've managed complex, multi-stakeholder retail or trade marketing programs with measurable business impact
- You're obsessed with data-you live in analytics dashboards and turn insights into action
- You thrive in fast-moving, creative environments where you lead change instead of following playbooks
- You genuinely believe in the brand and product you're marketing; you can't fake authenticity
- You have 7+ years in marketing with at least 3 years in a leadership role driving P&L outcomes
- You need remote flexibility or can't commit to on-site in NYC
- You're uncomfortable with ambiguity or prefer heavily structured, process-driven roles
- You view beauty, cosmetics, or consumer goods marketing as shallow or uninspiring
- You lack hands-on experience with e-commerce, digital merchandising, or retail partnerships
Interview Process
Phone Screen
Hiring team assesses background in retail marketing, trade partnerships, and strategic thinking.
Case Study / Presentation
You'll present a retail marketing strategy or campaign analysis; expect questions on ROI, retailer dynamics, and brand alignment.
Cross-functional Interviews
Meetings with GM, marketing leadership, and sales/account teams to assess collaboration style and strategic fit.
Culture & Values Interview
Conversation around authenticity, innovation mindset, and alignment with Milk's creative, inclusive brand DNA.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.