The Challenge
MediaTek powers 2B+ connected devices globally and needs a strategic digital marketing leader to drive measurable growth across US and Europe. You'll architect multi-channel B2B campaigns for a fabless semiconductor giant at the forefront of AI, 5G, and edge computing innovation.
Your Mission
Audit and optimize existing digital campaign performance across LinkedIn, SEM, display, and social channels; establish baseline KPIs and benchmarks
Build integrated campaign calendar for Q2-Q3 covering key product lines and business units with clear ownership and milestones
Develop standardized reporting dashboard tracking ROI, conversion rates, lead quality, and cost-per-acquisition across all channels
Conduct competitive benchmarking analysis of 5-7 key competitors' digital strategies and share of voice insights
Execute and optimize 8-10 end-to-end multi-channel campaigns (email, SEM, LinkedIn, display, social) with documented 15%+ improvement in conversion rates
Establish account-based marketing (ABM) playbook targeting high-value enterprise accounts with personalized digital experiences
Lead cross-functional product marketing and sales collaboration to generate and nurture qualified pipeline with defined SLA metrics
Deliver quarterly business reviews with ROI analysis, insights, and recommendations for scaling high-performing channels and pausing underperformers
KPIs You'll Own
Campaign ROI
Track return on investment across all digital channels, comparing revenue attributed to campaigns against total spend.
Cost-Per-Lead (CPL) / Cost-Per-Acquisition (CPA)
Monitor efficiency of lead generation and conversion across email, SEM, LinkedIn, and display channels.
Conversion Rate by Channel
Measure percentage of visitors converting to leads/customers from each digital touchpoint.
Lead Quality Score
Assess lead fit and intent to ensure sales alignment and improve sales-accepted lead rates.
Click-Through Rate (CTR) & Engagement
Monitor audience response across email, social media, and display creative to optimize messaging and creative.
Customer Acquisition Cost (CAC)
Calculate total cost to acquire a customer, factoring in all marketing spend across channels.
Tools & Stack
Your Team
Your Manager
Director of Marketing or VP Marketing (not specified)
Current Team
Multi-disciplinary team including Product Marketing, Creative, Sales, and Business Units
New role or backfill; unclear from posting
The Package
Salary
$140K-$180K base
Remote
On-site in San Jose, CA. US & Europe coverage may include hybrid travel for regional strategy sessions.
Benefits & Perks
Company Intelligence
MediaTek is a global fabless semiconductor leader founded in 1997, powering over 2 billion connected devices annually. They specialize in edge-to-cloud solutions spanning smartphones, smart homes, AI PCs, automotive, and data centers-driving innovation in AI, 5G/6G, and Wi-Fi 8.
Founded
1997
Customers
World's leading brands across consumer electronics, automotive, and enterprise
Culture
Innovation-forward, results-oriented, collaborative across business units and geographies
Is This Role For You?
- You have 8-12 years of digital marketing experience with deep B2B tech sector expertise, especially LinkedIn advertising and SEM
- You're a data-obsessed marketer who lives in dashboards, loves A/B testing, and can prove campaign impact with hard ROI metrics
- You thrive managing complex multi-channel campaigns end-to-end while collaborating across Product, Sales, and Creative teams
- You're a self-starter who balances strategic thinking with hands-on execution-equally comfortable building 6-month roadmaps and optimizing ad copy
- You're primarily an agency-side generalist without deep B2B tech marketing or account-based marketing experience
- You prefer hands-off leadership roles; this requires active campaign management, testing, and optimization
- You can't quantify your impact-if ROI metrics and attribution modeling aren't in your wheelhouse, this role won't click
Interview Process
Screening Call
Initial conversation with recruiter on background, experience, and interest in B2B tech marketing at scale
Portfolio Review
Share 2-3 case studies of campaigns you led end-to-end, including strategy, channels used, and quantified results
Hiring Manager Interview
Deep dive on digital strategy, cross-functional collaboration, and how you approach multi-channel optimization and ROI tracking
Cross-Functional Panel
Meet with Product Marketing, Sales, and potentially Creative teams to assess collaboration style and alignment with their needs
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Roles similares
Growth Associate
Listenlabs • New York, NY
Gestionnaire de projets marketing sénior
Lightspeedhq • Montreal
GTM Partnerships Manager, AU, SME & Growth
Airwallex • AU - Sydney
Community Growth Manager, Campus
Lovable • San Francisco
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.