Marketing Activation Associate - Dolls

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity:

The purpose of this position is to support commercial execution across markets through coordination, reporting, and tracking of events, partnerships, and retail activation. The role ensures effective delivery of initiatives by supporting execution, maintaining organized tracking, and providing visibility on performance.

What Your Impact Will Be:

Execution Support & Coordination:

• Support execution of key brand events assisting with coordination of timelines, deliverables, and materials.
• Support execution of PR partnerships and creator-led programs in line with defined plans.
• Assist with localisation and rollout of global and regional plans across events, partnerships, and activations.
• Help ensure consistency and quality of execution across consumer and retail touchpoints.

• Support local retail pitches in partnership with Sales and Trade Marketing by preparing materials and coordinating inputs.
• Assist Sales teams with execution of retailer activation and customer-specific initiatives.
• Help align execution of events, partnerships, and activations with retailer and channel priorities.

• Track local performance across events, PR partnerships, creator programs, and retail activation.
• Prepare reporting and highlight variances against plans.
• Support analysis of results to identify trends and areas for improvement.

• Support coordination with cross-functional teams across Commercial, Sales, and Trade Marketing.
• Ensure timely and accurate sharing of information across teams.
• Raise observations on local insights and trends related to competitive execution and retail dynamics.

What We’re Looking For:

• 2-3 years of relevant marketing experience, preferably within the FMCG and/or toy industry.
• Tertiary qualification in Commerce, Business, Marketing, or a related discipline.
• Fluent in both French and English.
• Strong analytical and problem-solving skills with a structured approach to thinking.
• Excellent communication skills with the ability to clearly present insights and recommendations.
• High attention to detail and accuracy.
• Proven ability to manage multiple tasks and competing priorities effectively.
• Collaborative, proactive, and team-oriented mindset.

Ce que nous offrons :

• Salaire annuel brut compris entre EUR 41,280 - EUR 49,020
• Rémunération variable : participation au Mattel Incentive Plan (MIP) avec un objectif de 5 % du salaire de base ; le montant versé est déterminé en fonction des résultats de l’entreprise et de la performance individuelle.
• Congés payés : 2,5 jours de congés par mois + jours de RTT (au prorata) + jours fériés compensés
• Organisation de travail hybride
• Prise en charge des trajets domicile-travail : participation à hauteur de 50 % pour les transports publics (Pass Navigo) ou indemnité de transport pour les personnes se rendant au travail à vélo ou en covoiturage
• Titre-restaurant / participation repas (prise en charge à 56 % par Mattel) ou prise en charge de la subvention au restaurant d'entreprise
• Programme d’assistance aux employés : accès à Modern Health, Headspace et Maven
• Régime de retraite supplémentaire
• Plan d’épargne entreprise
• Participation
• Assurance santé
• Assurance dentaire
• Assurance décès et invalidité
• Programme Famille : jusqu’à 24 semaines de congé (pour le principal parent ou jusqu’à 12 semaines de congé pour le coparent, intégralement rémunérées à l’arrivée d’un nouvel enfant, aide au retour au travail, parcours vers la parentalité et congé pour soins à la famille.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:

The Culture at Mattel

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