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Head of Growth Marketing

listabid • Los Angeles, CA

Growth MarketingSemi-seniorOn-siteFull time$100K - $120K
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Full Funnel GrowthVP-Level$100K-$120KOn-Site LAStartupOperations-Focused

The Challenge

listabid is looking for a growth leader who can architect a predictable, data-driven growth engine from scratch. You'll own the entire customer lifecycle—from acquisition through monetization—and build the systems and team to scale it.

Your Mission

First 3 Months
1

Map current acquisition channels and identify top 2-3 to double down on; establish baseline CAC, LTV, and payback period metrics

2

Design and implement a testing framework and weekly reporting cadence so the team moves on data, not hunches

3

Audit and implement core growth stack (CRM, marketing automation, analytics) to replace manual workflows

4

Partner with product on onboarding and activation improvements; target 15-20% uplift in new user activation

By 6 Months
1

Scale top acquisition channel by 50%+ while maintaining or improving unit economics

2

Build and onboard a core growth team (at least 1-2 hires); establish clear KPIs and OKRs

3

Develop a retention/lifecycle program to improve month-over-month churn by 10%+

4

Model revenue scenarios and create a 12-month growth forecast tied to budget, headcount, and channel mix

KPIs You'll Own

CAC (Customer Acquisition Cost)

Track fully-loaded cost to acquire a paying customer across all channels.

LTV (Lifetime Value)

Monitor average revenue per customer over their lifetime to validate unit economics.

Payback Period

Measure how many months it takes to recoup CAC; target under 6-12 months depending on model.

Funnel Conversion Rates

Track % conversion at each stage (awareness → activation → retention → monetization).

Monthly Recurring Revenue (MRR) or Pipeline

Direct measure of revenue impact and growth engine health.

Tools & Stack

CRM (Salesforce, HubSpot, or similar)Marketing Automation (Klaviyo, ActiveCampaign, or similar)Analytics (Segment, Amplitude, Mixpanel, or GA4)Paid Ads Platforms (Google Ads, Facebook, LinkedIn, TikTok)Attribution & Testing (VWO, Optimizely, or Unbounce)Data Warehouse (Snowflake, BigQuery)Reporting & BI (Tableau, Looker, Data Studio)

Your Team

Your Manager

Founders / CEO

Current Team

Likely lean or no dedicated growth team; backfill or new build

New build — you'll be responsible for recruiting growth team members over time

The Package

Salary

$100K-$120K base

Equity

Equity compensation (standard for VP-level startup role; likely 0.25%-1% depending on stage)

Remote

On-site, Los Angeles, CA

Benefits & Perks

Equity upside tied to company growth and your direct impact
High visibility and direct access to founders/leadership
Opportunity to build and lead a team from the ground up
Hands-on role with real P&L ownership and autonomy

Company Intelligence

listabid is a growth-stage company building a platform (likely in auctions, bidding, or marketplaces based on the name). They're looking to scale predictably and need someone to architect the growth engine that gets them there.

Culture

Founder-led, fast-moving, data-driven, and operations-focused; high ownership expected.

Is This Role For You?

For You If
  • You've scaled growth from $0-$5M+ ARR and owned the full funnel (not just one channel or metric)
  • You think in systems and processes—you love building infrastructure, testing frameworks, and dashboards
  • You're equally comfortable analyzing a cohort analysis as you are pitching a board on growth strategy
  • You move fast, iterate faster, and don't wait for perfect data to make decisions
Won't Work If
  • You're a brand marketer or creative specialist who shies away from operations and data
  • You need a fully built team and mature infrastructure—this is a build-from-scratch role
  • You're uncomfortable with on-site work or prefer remote flexibility

Interview Process

1

Initial screening

Expect questions on your growth background, biggest wins, and how you've scaled acquisition.

2

Deep dive on a past growth project

Walk through a funnel you've optimized, metrics you tracked, and decisions you made.

3

Operations & strategy discussion

How would you build a growth operating system? What metrics matter most?

4

Founder conversation

Meet with CEO/founders to discuss vision, growth priorities, and cultural fit.

Interested in this role?

Apply now and hear back within days, not weeks.

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About Growth Marketing Roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
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Head of Growth Marketing at listabid (100K-120K USD) | Growth.Talent | Growth.Talent