Growth.Talent
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Coordinateur marketing/Coordinatrice marketing

LinvosgesBoulogne-Billancourt, Île-de-France, France

Growth MarketingSemi-seniorOn-siteFull time€32K - €40K
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B2COn-site€32K-€40KOmnichannelFranceList Management

The Challenge

Linvosges is a 100-year heritage French linen brand with serious omnichannel ambitions—40+ stores, catalogs, and e-commerce across France, Belgium, Switzerland. You'll own the media planning execution and list brokerage that fuels their customer acquisition machine.

Your Mission

First 3 Months
1

Map and validate all media file partners (external files, package inserts, press) across France and Belgium; establish baseline volumes and exchange balances

2

Execute 2-3 full recruitment campaigns end-to-end: from partner briefs through insertion verification and invoice reconciliation

3

Audit and document current ListBroking partner performance; identify top 3 revenue-leaking accounts requiring corrective action

4

Build and pilot insertion scheduling grids for external files and package inserts; train internal teams and vendors on new workflow

By 6 Months
1

Deliver month-on-month campaign performance reports (volume parity, insertion rates, cost per acquisition) to Marketing Director

2

Recover €20K+ in lost ListBroking revenue through partner reactivation and competitive analysis

3

Launch Belgium ListBroking operation with 3+ new commercial partners; establish non-compete insertion calendar

4

Standardize all promotional materials and offer grids; reduce creative revisions by 40% through upfront validation process

KPIs You'll Own

Media Insertion Rate (%)

Percentage of planned external file and package insert placements completed on schedule; target 95%+ accuracy

ListBroking Revenue ($)

Quarterly revenue from customer file rentals and package insert sales; track YoY growth and partner contribution

New Customer Acquisition Cost (CAC)

Cost per new customer acquired through media and ListBroking campaigns; benchmark against internal targets

Partner Invoice Reconciliation Cycle (days)

Time from campaign end to final invoice validation; target <15 days to catch billing errors early

Campaign Delivery Variance (%)

Difference between budgeted vs. actual volumes across all media partners; maintain ±5% tolerance

Tools & Stack

Email + Spreadsheets (Excel/Sheets)Partner Management Systems (likely custom or Salesforce)Media Planning PlatformCRM (internal file management)Telemarketing Scripts/Collateral ToolsInventory Management (package insert scheduling)

Your Team

Your Manager

Marketing Manager, Acquisition & Omnichannel Media

Current Team

Solo coordinator role supporting 1 marketing manager; cross-functional work with creative agency, internal customer service, and external brokers/partners

Internal backfill for a confirmed coordinator role (mid-level, not entry)

The Package

Salary

€32K-€40K base

Remote

On-site, Boulogne-Billancourt, Île-de-France (Paris region)

Benefits & Perks

Omnichannel retail/luxury brand with 100-year heritage and growth ambitions
Direct exposure to multi-country campaign execution (France, Belgium, Switzerland, DACH expansion)
Ownership of high-impact acquisition channels: direct mail, package inserts, telemarketing, list brokerage
Collaborative cross-functional environment (creative, customer service, external partners)
Clear progression path: coordinator → senior coordinator → media manager

Company Intelligence

Linvosges is a 100-year-old French heritage linen brand under the Rosa Group, a scaled omnichannel retail player. They sell through 40+ stores, print catalogs, and e-commerce across France, Belgium, and soon Switzerland—with serious expansion plans in Germany and Austria.

Founded

1923

Customers

Direct-to-consumer and wholesale through omnichannel distribution

Culture

French craftsmanship, creative ambition, omnichannel-first mindset

Is This Role For You?

For You If
  • You're detail-obsessed: validating insertion volumes, invoice line-items, and partner deliverables is your jam
  • You're fluent in multi-partner coordination—managing brokers, vendors, and internal teams without dropping balls
  • You speak French and/or have lived/worked in France (Île-de-France commute, partner relationships across FR/BE/DACH)
  • You've owned direct-mail, email, or list-management campaigns and understand CPM/CPA economics
  • You want to own a real budget and prove you can grow it—this role has revenue upside through ListBroking optimization
Won't Work If
  • You need full remote or flexibility—this is 100% on-site in Boulogne-Billancourt
  • You're looking to avoid spreadsheets and operational minutiae; this is coordination-heavy, not strategic planning
  • You don't speak French; partner relationships and internal comms rely on it (some English may work, but risky)

Interview Process

1

Phone Screening

30-min intro call with HR or Marketing Manager; background on omnichannel experience and list/media knowledge

2

Case Study / Operational Scenario

Walk through a sample multi-partner campaign: how you'd track insertions, validate volumes, reconcile invoices

3

In-person Interview

1-2 hours on-site with Marketing Manager and possibly ListBroking partner contact; deep dive on past campaigns, partner management, attention to detail

4

Reference Check

Verification with prior marketing/operations manager on execution rigor and partner relationship skills

Interested in this role?

Apply now and hear back within days, not weeks.

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