The Challenge
LinkedIn's global marketing engine needs a Creative Director who can architect AI-powered creative production at scale. You'll reshape how one of the world's largest professional networks builds high-performing ads across social, display, email, and in-app channels-starting with a blank canvas on process and tooling.
Your Mission
Audit and document current creative production workflow across performance marketing channels; identify 3-5 bottlenecks and AI-enabled solutions
Test and pilot 2-3 generative AI tools (image gen, copywriting, variant testing) with the creative team; measure speed gains and quality benchmarks
Deliver your first 5 high-performing creative campaigns across social ads, display banners, and in-app promos with measurable CTR/conversion lift vs. baseline
Draft LinkedIn's AI ethics framework for creative production; align with brand safety, legal, and stakeholder teams
Launch a scalable AI-enabled creative production system used by at least 3 cross-functional marketing teams; track adoption and output velocity
Establish baseline KPIs for creative performance (CTR, conversion rate, retention lift by asset type); create weekly reporting cadence
Build and mentor a playbook of 20+ high-performing creative templates and messaging frameworks; continuously iterate based on A/B test results
Present quarterly findings on creative effectiveness trends to executive marketing leadership; influence product and audience strategy decisions
KPIs You'll Own
Creative Asset CTR
Click-through rate by ad format (social, display, email) to measure creative effectiveness and optimization opportunities.
Conversion Rate / ROAS
Bottom-of-funnel conversion rate and return-on-ad-spend for performance marketing campaigns you direct creatively.
Creative Production Velocity
Time-to-launch and output quantity per creative team member; measure AI tooling impact on productivity.
A/B Test Win Rate
Percentage of creative variants that outperform control; track week-over-week improvement in testing rigor.
Retention Lift by Creative
Measure how specific visual styles, messaging, and formats drive member retention post-conversion.
Tools & Stack
Your Team
Your Manager
Head of Creative or VP of Marketing (not specified in job posting)
Current Team
Creative team at LinkedIn; cross-functional partners across B2B and B2C marketing teams
New role; first Creative Director specialized in AI-powered performance marketing
The Package
Salary
$180K-$220K base
Variable
Expected 15-25% bonus based on campaign performance and creative KPI targets
Equity
LinkedIn (Microsoft subsidiary) stock options or RSUs likely included
Remote
Hybrid; on-site in San Francisco, NYC, Sunnyvale, or Mountain View office on select days as determined by business needs
Benefits & Perks
Company Intelligence
LinkedIn is the world's largest professional network with 900M+ members, owned by Microsoft. The platform drives economic opportunity through job discovery, skill-building, and professional insights. Marketing teams shape member behavior and drive growth across freemium, premium, and advertising products.
Founded
2003
Team Size
15000
Funding
Acquired by Microsoft for $26.2B in 2016
Customers
900M+ members globally; B2B customers include enterprise recruiters, marketers, and sales teams
Culture
Trust-driven, growth-focused, inclusive; emphasis on innovation, responsible AI, and member economic opportunity
Is This Role For You?
- You've led creative strategy for B2B or performance marketing campaigns with measurable ROI and understand what drives clicks, conversions, and retention
- You're comfortable being the first person to test emerging AI tools and can evaluate their impact on speed, quality, and creative boundaries
- You combine art (visual storytelling, brand safety, audience psychology) with science (A/B testing, analytics, continuous optimization)
- You thrive in fast-moving environments and can move from strategy to execution without waiting for perfect information
- You've worked cross-functionally with product, data, and performance teams to align creative with business objectives
- You're uncomfortable with AI tooling or see it as a threat rather than an enabler; this role demands you architect AI-first creative workflows
- You prefer traditional agency-style creative processes over rapid testing and iteration; LinkedIn expects weekly optimization cycles
- You're not based in or willing to relocate to one of the four office hubs (SF, NYC, Sunnyvale, Mountain View); this is a hybrid on-site role
Interview Process
Recruiter Screening
15-20 min call on background, creative philosophy, and AI experience
Creative Portfolio Review
Hiring manager reviews 5-10 examples of performance marketing creative you've directed; focus on metrics and testing rigor
AI & Process Design Case Study
2-3 hour take-home or live session: design a scalable creative production system using AI tools for a hypothetical LinkedIn campaign
Cross-Functional Panel
Interviews with creative team members, performance marketing partners, and potentially product leadership; assess collaboration and strategic thinking
Executive Conversation
Final round with VP or Chief Marketing Officer; discuss vision for AI in creative, brand safety, and long-term strategy
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.