The Challenge
Lightspeed Commerce is building hyper-local authority in French hospitality markets. You'll own ground-zero growth in key cities—turning customer relationships into community anchors that attract prospects, influence key players, and keep Lightspeed top-of-mind.
Your Mission
Map and enlist 8-12 'anchor' customers in your assigned cities who'll host and co-host local events
Launch 4 scrappy but high-vibe local events (breakfasts, lunches, networking) with measurable attendance and lead capture
Build a curated local network of 20+ key prospects, influencers, and trade association contacts
Produce and publish 8-12 raw customer story video snippets and case studies ready for sales and social distribution
Own pipeline attribution for all local events and influencer campaigns—link every activity directly to sales metrics
Scale to 12-16 events across your cities with 30%+ YoY growth in attendance and qualified lead generation
Establish monthly data-backed reporting showing event impact on brand engagement, consideration, and closed-won deals
Build a replicable playbook for other regions to scale the local growth model
KPIs You'll Own
Event-to-Pipeline Attribution
Direct link between each local event/campaign and sales-qualified leads, demos booked, and revenue influenced.
Event Attendance & Engagement
Total attendees per event, attendee quality (prospects vs. customers), RSVP-to-show ratio, and repeat attendance.
Social Content Performance
Video snippet views, engagement rate, shares, and sentiment from customer stories and local campaigns.
Local Awareness & Consideration
Brand mention volume, sentiment tracking, and consideration pipeline targets set with IMMs and Field Sales.
Content Production Velocity
Number of story captures, edits, and published assets per month; quality and time-to-publish.
Tools & Stack
Your Team
Your Manager
Regional Integrated Marketing Manager (implied)
Current Team
Regional Field Sales teams, Account Managers, Product Marketing, Social Media Specialists, Content team, Partnership Marketing
New role to drive local growth in key French cities
The Package
Salary
€55K-€70K base
Remote
On-site in Marseille (PACA region, France). You'll be boots-on-the-ground in assigned cities—office is the streets.
Benefits & Perks
Company Intelligence
Lightspeed Commerce is a cloud-based point-of-sale and business management platform serving hospitality, retail, and restaurants globally. They're doubling down on hyper-local, community-driven growth in key European markets.
Customers
Hospitality businesses (restaurants, chefs, consultants, trade associations in France)
Culture
Scrappy, customer-obsessed, data-driven, creative. Values raw authenticity over corporate polish.
Is This Role For You?
- You have real experience in or deep connections to the hospitality industry—you speak the language of chefs, operators, consultants
- You're a one-person content studio: can shoot, edit, write, and use AI tools to ship fast without a production team
- You thrive outside the office—events, networking, 'boots on the ground' energize you more than desk work
- You're obsessed with data and attribution—you want to prove that your ground-zero work moves the sales needle
- You need a fully remote setup or hate commuting to events and customer sites in your assigned cities
- You're uncomfortable with scrappy solo content creation—you need a full creative/production team to move forward
- You lack hospitality industry connections or experience—this role requires instant credibility in that world
Interview Process
Initial Screening
Phone call with Talent/Hiring Manager to assess hospitality background, event experience, and content creation skills.
Portfolio Review
Walk through past events you've managed, content you've produced, and customer relationships you've built.
Case Study / Live Brief
Given a hypothetical city and 3 months, outline your strategy to launch anchor events, build local network, and generate pipeline-attributed leads.
Team Interviews
Conversations with Regional Marketing Manager, Field Sales Lead, and Social/Content team to assess collaboration fit.
Final Round
Leadership conversation on vision for local growth, data storytelling, and multi-city replication.
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.