The Challenge
KLIMA SCHOOL is a high-growth edtech startup where marketing actually moves the needle-but they're not done. You'll own 50% digital campaigns (SEA, SEO) and 50% cross-functional product/ops work, seeing your work directly impact user experience and business metrics.
Your Mission
Audit current SEO/SEA performance, identify 3-5 quick wins to implement across Google Ads and Meta campaigns
Establish baseline marketing KPI dashboard (CAC, LTV, conversion rates, traffic by channel) with SEMrush
Map cross-functional dependencies with content, ops, and product teams; define monthly sync cadence
Launch one optimized landing page or campaign with measurable lift in conversion or engagement
Scale SEA campaigns by 30%+ while maintaining or reducing CAC through audience/keyword optimization
Implement technical SEO improvements that increase organic traffic by 25%+ (on-page optimization, core web vitals)
Build and own 2-3 key operational processes (lead qualification, funnel tracking, product feedback loops)
Present quarterly growth roadmap with realistic projections for MQLs, conversions, and product-marketing alignment wins
KPIs You'll Own
Cost Per Acquisition (CAC)
Track spending across SEA channels against conversion data to optimize ad efficiency.
Organic Traffic & Rankings
Monitor keyword rankings, monthly organic visitors, and page authority via SEMrush audits.
Marketing-Qualified Leads (MQLs)
Count qualified leads by source (organic, paid, direct) to validate channel performance.
Conversion Rate (funnel)
Measure % conversion at each stage (visitor → lead → customer) to identify optimization levers.
Product Engagement Impact
Collaborate with product on user retention/activation metrics tied to marketing initiatives.
Tools & Stack
Your Team
Your Manager
Founder or Chief Marketing Officer (to be confirmed in interviews)
Current Team
Content team, ops team, product team (cross-functional matrix)
New role-first dedicated Growth & Marketing Manager to scale existing efforts
The Package
Salary
€38K-€48K base
Remote
On-site (Nanterre, Île-de-France, France) - full-time, no remote flexibility mentioned
Benefits & Perks
Company Intelligence
KLIMA SCHOOL is a growth-stage edtech startup offering education and digital services. Marketing is working, but they're hiring to scale strategically and integrate product thinking into go-to-market motion.
Culture
Builder mentality, bias toward execution, cross-functional collaboration, curiosity-driven
Is This Role For You?
- You have 3-5 years of hands-on digital marketing (SEA, SEO, analytics) and want to expand beyond tactical execution
- You're comfortable with ambiguity, love solving problems across product and ops, and see marketing as a driver of overall business strategy
- You're analytical: comfortable with KPIs, modeling, spreadsheets, and data-driven decision-making
- You want visibility into how a startup actually works-not siloed in a marketing bubble
- You want a pure content or paid-ads-only role with a fixed scope
- You prefer a structured, hierarchical organization where marketing is clearly separated from product/ops decisions
- You're not curious about business fundamentals, user behavior, or operational efficiency
Interview Process
HR screener
Initial conversation with HR to assess background and role fit
Founder conversation
Deep dive with founder on growth strategy, vision, and expectations for the role
Case study / practical test
Real or hypothetical growth problem to solve; assess analytical and strategic thinking
Team meet
Meet content, ops, and/or product stakeholders to gauge collaboration chemistry
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.