The Challenge
Kate Spade New York needs a social media expert who can own their community strategy across TikTok, Instagram, YouTube, and Pinterest. You'll drive engagement for a global lifestyle brand with serious cultural reach, reporting directly to leadership with real budget and creative autonomy.
Your Mission
Audit current social performance across all platforms and establish baseline KPIs; identify quick wins on underperforming channels
Launch optimized content calendar aligned with Q1-Q2 marketing initiatives with at least 3x weekly posts per major platform
Build social listening infrastructure and engage daily with community; respond to 95%+ of comments within 24 hours
Collaborate with influencer and PR teams to execute 2-3 integrated campaign launches with measurable engagement targets
Grow Instagram followers 20%+ and TikTok followers 35%+ with engagement rate improvements across both platforms
Establish Kate Spade as a Gen Z-relevant brand voice through trend-forward content; track share-of-voice vs. competitors monthly
Develop and implement testing framework for new platforms (Threads, BeReal, emerging TikTok alternatives); document learnings
Reduce content production costs 15-20% by optimizing vendor/agency relationships and internal content creation workflows
KPIs You'll Own
Engagement Rate by Platform
Track likes, comments, shares, saves across Instagram, TikTok, YouTube, Pinterest as % of followers; target +10% QoQ growth
Community Growth Rate
Monthly follower growth % by platform; benchmark against luxury fashion competitors
Content Performance vs. Industry Benchmarks
Video completion rates, average watch time, and share-to-comment ratio for reels, TikToks, pins
Social Listening Sentiment
Brand sentiment % positive/neutral/negative; track brand mentions and competitive share of voice
Campaign Attribution
Revenue or conversions driven from social content; track UTM traffic to ecom and event registrations
Tools & Stack
Your Team
Your Manager
Senior Director of Communications/Social
Current Team
PR, Influencer Marketing, broader marketing team collaboration model
New hire to backfill or expand social capacity
The Package
Salary
$65K-$85K base
Remote
On-site only, New York, NY
Benefits & Perks
Company Intelligence
Kate Spade New York is a global lifestyle brand launched in 1993, known for bold, colorful, optimistic designs across handbags, ready-to-wear, jewelry, and home décor. Part of the Tapestry portfolio (LVMH competitor), the brand has serious cultural weight and reaches millions of women globally seeking playful, distinctive style.
Founded
1993
Funding
Public (Tapestry Inc., NYSE: TPR)
Customers
Women 18-55, focus on Gen Z and millennial luxury consumers
Culture
Inclusive, innovative, optimistic; emphasis on diversity and equity as part of Tapestry's broader mission
Is This Role For You?
- You're obsessed with TikTok and Instagram trends and can spot emerging culture before it peaks
- You've managed social for a multi-channel brand and can prove follower/engagement growth with receipts
- You're comfortable creating or directing video content (Reels, TikToks, stories) and have editing skills
- You actually like fashion/lifestyle and understand luxury brand positioning vs. fast-fashion competitors
- You can balance data-driven strategy (analytics, reporting) with creative instinct and take calculated risks
- You're remote-only or need hybrid flexibility; this is strictly on-site in NYC
- You view social as a broadcast channel instead of a two-way community conversation
- You can't produce or direct video content yourself—this role requires hands-on creation, not just curation
Interview Process
Initial Screening
Phone screen with recruiter covering background, social expertise, and Kate Spade brand fit
Portfolio Review
Submit examples of social campaigns you've managed (follower growth, engagement metrics, video content)
Content Challenge
Create 3-5 sample TikTok/Reel concepts for a fictional Kate Spade campaign; 48-hour turnaround
Manager Interview
1-on-1 with Senior Director covering strategy, platform expertise, cross-functional collaboration, budget management
Final Round
Meeting with broader marketing/communications leadership; culture and brand alignment discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.