The Challenge
Joon Loloi is the e-commerce arm of an iconic home furnishings brand, and they're building out their performance marketing engine from the ground up. You'll own the full-funnel paid acquisition strategy across Meta, Google, TikTok, Pinterest, and emerging platforms-directly driving customer growth and marketing efficiency.
Your Mission
Audit and baseline current performance across all paid channels; identify 3-5 high-impact optimization opportunities
Establish clear budget allocation framework and bidding strategy across Paid Social, Search, Shopping, and Display
Collaborate with Creative team to launch 2-3 high-performing creative tests per channel with documented learnings
Set up dashboards and reporting infrastructure to track ROAS, CAC, and incrementality across channels
Scale profitable channels by 30-40% while maintaining or improving ROAS targets
Develop and execute full-funnel prospecting, consideration, and retention audience strategies
Lead SEO audit and implement top 10 technical/on-page recommendations; improve organic visibility for key categories
Build repeatable playbook for creative testing, feed optimization, and cross-channel collaboration that the team can execute independently
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per dollar spent across paid channels; target channel-specific benchmarks.
CAC (Customer Acquisition Cost)
Monitor cost to acquire a new customer; optimize for sustainable unit economics.
Paid Media Revenue
Total revenue attributed to paid channels; directly measures growth engine performance.
Incrementality & Attribution
Measure true incremental impact of campaigns beyond last-click; inform budget allocation.
Conversion Rate by Channel
Track funnel efficiency; identify underperforming channels and creative gaps.
Tools & Stack
Your Team
Your Manager
Director, Channel Growth
Current Team
Reports to Director; works cross-functionally with Creative, Brand, Analytics, Product, Ecommerce, and Influencer teams
New role to scale performance marketing
The Package
Salary
$95K-$130K base
Remote
On-site, Dallas, TX (Full-time)
Benefits & Perks
Company Intelligence
Joon Loloi is the e-commerce retail destination born from Loloi Rugs, an industry leader trusted by thousands of top designers and retail stores. They offer exclusive in-house design, signature collections, and expertly curated furniture, rugs, lighting, and décor for every room and budget.
Customers
Designers, retailers, and direct consumers
Is This Role For You?
- You've managed $500K+ budgets across multiple paid channels and can defend your allocation logic with data
- You're equally comfortable deep-diving into creative performance and troubleshooting a bidding strategy
- You've scaled a channel from zero and know the playbook-audience building, testing cadence, incrementality measurement
- You work well cross-functionally and can translate between Creative, Analytics, and Ecommerce teams without friction
- You're scrappy, detail-oriented, and excited by the intersection of data and creative testing
- You treat paid marketing as a black box and rely entirely on agencies or external partners to optimize
- You're not comfortable with ambiguity; this role requires building systems from the ground up
- You can't commit to on-site work in Dallas or aren't willing to build real relationships with teams face-to-face
Interview Process
Recruiter Screen
Background, motivation, and experience overview
Digital Marketing Manager Interview
Deep dive on campaign strategy, channel expertise, and past performance metrics
Director, Channel Growth Interview
Discussion on vision, cross-functional collaboration, and growth roadmap alignment
Async Case Study or Presentation
Analyze provided campaign data and present optimization recommendations
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.