Sr. Marketing Automation Specialist, Digital Experience

Accountabilities:

• Design and implement AI-enabled digital journeys across websites and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.

• Map prospect and customer journeys and develop nurture programs that guide audiences from anonymous website visitors through identification, engagement, conversion, and qualification.

• Analyze prospect behaviors and identify next-best actions to coordinate relevant experiences across multiple marketing touchpoints.

• Own the operational connection between website experiences and HubSpot, ensuring engagement data is captured accurately and consistently.

• Establish and maintain standards for website-to-HubSpot tracking and data collection to support segmentation, automation, personalization, and lead nurturing.

• Serve as a subject-matter expert for HubSpot Marketing Hub automation, including emerging AI capabilities and opportunities to improve personalization, conversion, engagement, and marketing productivity.

• Partner with marketing stakeholders to define valuable digital engagement signals and determine which behaviors should contribute to lead scoring and qualification.

• Maintain quality assurance processes and comprehensive documentation for major automations, including triggers, dependencies, workflows, and business rules.

• Collaborate across Marketing, Web, Content, and Marketing Operations to connect digital experiences with broader prospect and lead-management journeys.

• Identify opportunities to improve automation performance, operational efficiency, and the consistency of global marketing programs.

Requirements:

• 7+ years of professional experience in Marketing Operations, Marketing Automation, or a closely related discipline.

• At least 2 years of direct, hands-on experience with HubSpot Marketing Hub.

• Proven experience designing, implementing, and managing complex HubSpot workflows and nurture programs.

• Strong understanding of forms, landing pages, segmentation, personalization, behavioral triggers, and digital conversion strategies.

• Experience working with digital advertising platforms that drive traffic into digital marketing and conversion experiences.

• Strong analytical and troubleshooting skills, with the ability to investigate issues, interpret behavioral data, and develop practical solutions.

• Excellent documentation and organizational skills, particularly for complex automation processes, dependencies, triggers, and business rules.

• Ability to collaborate effectively across marketing, web, content, and operations teams and communicate technical concepts to business stakeholders.

• HubSpot Marketing Hub certification or related HubSpot certifications is preferred.

• Experience with website analytics and digital experience optimization is a strong advantage.

• Experience with personalization, experimentation, and conversion optimization is preferred.

• Experience supporting B2B or global marketing organizations is highly valuable.

• Practical experience applying AI capabilities to marketing automation and digital engagement is a plus.

• Familiarity with CRM or ERP integrations, including platforms such as NetSuite, is advantageous.

• Understanding of tracking scripts, tag management systems, and fundamental web development concepts is preferred.

• Strong interest in emerging marketing technologies and the ability to evaluate how new capabilities can improve customer journeys and marketer productivity.

Benefits:

• Annual salary range of $110,315-$157,595, with actual compensation determined by relevant skills, experience, and other applicable factors.

• Opportunity to work on global marketing programs and high-impact digital experiences.

• Collaborative environment spanning Marketing, Web, Content, and Marketing Operations.

• Opportunity to work extensively with HubSpot, marketing automation, personalization, behavioral data, and emerging AI capabilities.

• Professional development opportunities, including exposure to evolving marketing technologies and automation practices.

• Opportunity to contribute to strategic digital transformation and measurable improvements in customer engagement.

• Inclusive and globally oriented work environment that values diverse perspectives and innovation.

• Flexible work environment, with remote and hybrid working models available depending on role and location.

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